Summary In today's episode, I break down how to influence large language models so they surface your brand more favorably when people ask AI tools for recommendations. Here's what this means for you. You'll discover a counterintuitive PR and SEO strategy that builds statistical associations between your brand and your topics across the public web.…
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract visitors directly, bypassing search engines. Tune in to hear my tips for succeeding…
Summary In today's episode, I explain why zero-click answers are the future of SEO and how marketers can adapt to keep reaching their audiences. Here's what this means for you. You need to prepare now for a Google that sends less traffic as generative AI summarizes answers directly in search results. You'll also learn these…
Joanne asks, “What are the top data analytics you should be looking at to help with SEO performance?” In this video, Joanne wants to know what data analytics are important to measure for SEO performance. I believe there are five essential sets of numbers that tell the story of your SEO performance and can help…
Summary In today's episode, I walk through the top five data analytics you should track to measure SEO performance intelligently and diagnose what's working or broken. Here's what this means for you. You get a simple, linear diagnostic framework that tells you exactly where in your SEO funnel things are going wrong. You'll also learn…
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert…
Summary In today's episode, I break down Google's Search Quality Ratings Guidelines and explain what they reveal about how the search engine evaluates content. Here's what this means for you. You'll see how aligning your SEO strategy with Google's quality benchmarks can lift your rankings even though the guidelines themselves aren't direct ranking factors. You'll…
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for…
Summary In today's episode, I explain why companies still hire SEO firms but warn that large language models like ChatGPT pose an existential threat to traditional search optimization. Here's what this means for you. You need an insurance policy built on brand and community because your unbranded content is likely feeding AI models without driving…
Summary In today's episode, I walk through how marketers can measure the explosive growth of online news content using tools like the GDELT database and SEO platforms. Here's what this means for you. You gain a practical framework for separating meaningful news from noise in an era flooded with AI-generated content. You'll also learn these…
