by Christopher S Penn | Sep 2, 2009 | Conferences, Rant
South by Southwest (SxSW) is a fairly large conference that offers attendees the opportunity to learn more about movies, music, and interactive (online) content at its weeklong festival. It’s become something of a giant party and simultaneously for a lot of...
by Christopher S Penn | Aug 30, 2009 | Advertising, Marketing, Rant
The following post is rated PG-13 for adult language. I went looking for some decent affiliate marketing blogs to read and subscribe to this morning. Being the Googling sort, I searched for affiliate marketing blogs and popped open the top 20 results in a series of...
by Christopher S Penn | Aug 17, 2009 | Rant
On the most recent Media Hacks, we were discussing the Crocs extortion case, and this thought popped into my head: The most dangerous part of social media is that it’s inherently self-selecting towards agreement, which means that fewer and fewer people will tell...
by Christopher S Penn | Aug 11, 2009 | PodCamp, Rant
One of the most interesting conversations at PodCamp Boston 4 was on the lawn, a discussion about race, gender, and social media. Lots of different viewpoints, from a belief in a glass ceiling in social media to an equally strong belief in the democratization of media...
by Christopher S Penn | Aug 4, 2009 | New media, Rant
There are two basic kinds of secrets – secrets of information and secrets of experience. Secrets of information are data points. The ingredients in Coca Cola. The Colonel’s 11 herbs and spices. These secrets are valuable until the information becomes...
by Christopher S Penn | Jul 11, 2009 | New media, Rant
There is no such thing as free unless the thing in question is without value. When you write a blog post you give away to the world on your blog, it is not free. You spent time, energy, effort, and knowledge writing it, time that could have been spent doing something...