South by Southwest (SxSW) is a fairly large conference that offers attendees the opportunity to learn more about movies, music, and interactive (online) content at its weeklong festival. It’s become something of a giant party and simultaneously for a lot of people, a way for them to validate their projects and causes by being selected…
The following post is rated PG-13 for adult language. I went looking for some decent affiliate marketing blogs to read and subscribe to this morning. Being the Googling sort, I searched for affiliate marketing blogs and popped open the top 20 results in a series of tabs to see what I’d found. Of the top…
On the most recent Media Hacks, we were discussing the Crocs extortion case, and this thought popped into my head: The most dangerous part of social media is that it’s inherently self-selecting towards agreement, which means that fewer and fewer people will tell you that you’re wrong. What do I mean? Simple law of attraction.…
One of the most interesting conversations at PodCamp Boston 4 was on the lawn, a discussion about race, gender, and social media. Lots of different viewpoints, from a belief in a glass ceiling in social media to an equally strong belief in the democratization of media and the power of us all to break out…
There are two basic kinds of secrets – secrets of information and secrets of experience. Secrets of information are data points. The ingredients in Coca Cola. The Colonel’s 11 herbs and spices. These secrets are valuable until the information becomes commonplace or available enough that competitors can use them to their advantage and your disadvantage.…
There is no such thing as free unless the thing in question is without value. When you write a blog post you give away to the world on your blog, it is not free. You spent time, energy, effort, and knowledge writing it, time that could have been spent doing something else. When you share…
Podcasters Across Borders 2009 has wrapped up and the team of Mark Blevis and Bob Goyetche threw yet another impressive event. This year’s PAB theme was ostensibly bringing outside knowledge into the podcasting world, but the general subject of many of the presentations was on story more than anything – ways to more effectively communicate…
From Twitter: sophware: @cspenn Good stuff. Do you have a similar list of people you respect? That’s usually harder to make catchy, but would be great to see. People whose records actually do speak for them. People who accomplish real, tangible results. People who happily say “I don’t know” and follow up with “but I…
Financial coaches who aren’t fabulously wealthy. Chefs who crusade against foods. There’s more than enough to advocate for that if you’re crusading against something, you’re probably not cooking delicious things. Fitness personal trainers who are seriously overweight. Black belt “masters” under the age of 13. Social media experts. Any (American) politician whose ads include the…
Thousands of followers on Twitter. Klout Score of 99.99999. Blog/PR/Twitter/Facebook/etc. Grader ranks you in the top X on the network of your choice. All of these sound familiar, right? All of these sound wonderful, showcase your social media expertise, innovation, thought leadership, cutting edge, leading, luminary status. Fine and good. How much power do you…
