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Summary In today's episode, I explain how to use YouTube analytics to identify successful video topics that you can transform into long-form newsletter content. Here's what this means for you. You can save significant time and effort by focusing your manual writing tasks on subjects that you already know resonate with your audience. You'll also…
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Christopher S Penn
Imagine you’ve just walked into a vast public library. You walk up to the librarian, and you say, “I’d like a word, please.” “With the manager?” “No,” you say. “A word from your books. In fact, a word and all the words near it in your books.” “What word?” “How about the word Trust?” you…
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Christopher S Penn
There are three kinds of data. Data that is correct. This is a rare beast, but it does happen. Data that is predictably wrong. There’s a measurement error, but you know what it is and you can compensate for it. Data that is unpredictably wrong. There’s a measurement error, and you don’t know what it…
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Christopher S Penn
People need to see use cases to understand a new technology. People who understand the technology often don’t have the domain expertise, so it’s difficult to create the use case. That’s why so many of the use cases you see publicly for generative AI are so… mundane. Write some blog posts. Write some emails. Write…
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Christopher S Penn
What does surviving and thriving look like in the age of AI? Here’s a simple, uncomfortable (for brands) answer: you. You are what will help brands survive and thrive. You, the individual. Call it what you will, influencers, creators, thought leaders, brand ambassadors – at the end of the day it’s a person and a…
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Christopher S Penn
Here’s one of my favorite generative AI use cases: documentation. I don’t enjoy writing documentation. It takes up a lot of time. It’s a lot of labor. I miss stuff. I forget stuff. And it doesn’t add immediate, short-term value. (it adds long-term value so that you can do things like go on vacation) But…
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Christopher S Penn
Why do people hire agencies? Specifically content and digital agencies. Usually, it boils down to two basic needs: You need more brains. Your team lacks a missing set of skills. You need more hands. Your team just doesn’t have the bandwidth to meet its requirements. Both of these are excellent reasons to bring in outside…
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Christopher S Penn
Would you agree that writing is thinking? Most folks, especially writers, would agree. Good writing requires good thinking. Certainly when I’m writing my own newsletter, I write so I can think things through. Would you agree that not everyone can or should think the same way? Whether you call it neurodivergence, diversity, or just plain…
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Christopher S Penn
When AI can do everything, what’s left for humans? This is the existential question everyone’s talking about after Anthropic CEO Dario Amodei’s piece highlighting that generative AI could spike unemployment to 20% in the short term (2-5 year window). That’s realistic. It might be higher, depending on how quickly the C-suite wants to chase profits…
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Christopher S Penn
Go where the people are. Don’t build on rented land. These two maxims – both true – are at odds with each other. Yet with recent moves by X and Meta to allow even more garbage on their platforms, the pendulum wavers yet again. Do you build where there are eyeballs? Do you build where…
