In this piece, let’s talk about quiet quitting and its opposite, ambition. What is quiet quitting? What is ambition? Quiet quitting is a trend that is described as people doing only the minimum required in their jobs. It is about setting boundaries and saying that an employer does not have the right to demand extra…
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different people, so event planners and speakers should be more specific when describing conference sessions. If you’re unsure if…
Strategy and tactics are commonly intermingled and they really shouldn’t be. Here’s the difference. Summary: In this episode, the speaker talks about the difference between strategy and tactics. He says that strategy is like a menu, while tactics are like recipes. He suggests that if you want to be doing more strategic work, you should…
With the dawn of AI models that can create many different kinds of content, there’s no excuse any longer for a lack of diversity in content. Summary: In this episode of Mind Readings, the speaker talks about diversity in content, specifically visual content. They say that in the past, companies would give excuses for why…
At a recent event I was at, I spoke to someone who had some very interesting things to say about why they don’t wear a mask. Summary: In today’s episode, the speaker is talking about peer pressure. He was at an event recently, where he was wearing a mask, and his colleague said that he…
Summary In today's episode, I share a story about being stunned when a fellow professional admitted feeling peer pressure not to wear a mask during a pandemic, then explore why grown adults still let others' opinions override their own judgment. Here's what this means for you. You can free yourself from the gravitational pull of…
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who run that brand, the people…
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of commodity content that search engines would find. He talks about how there are…
