Category: Mind Readings

  • Almost Timely News, 17-July-2022: Behind the Scenes, What To Do When SEO Stops Working

    Almost Timely News, 17-July-2022: Behind the Scenes, What To Do When SEO Stops Working (7/17) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version »…

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  • Mind Readings: What’s the Difference Between Analytics and Reporting?

    In this episode, let’s talk through the differences between analytics and reporting. These two terms get used interchangeably often and they’re not the same thing. Watch, listen, or read to find out why. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…

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  • Almost Timely News, 3-July-2022: Helping Causes, Personal Brand Strategy

    Almost Timely News, 3-July-2022: Helping Causes, Personal Brand Strategy (7/3) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On My Mind: You…

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  • Mind Readings: Great Power and Great Responsibility

    As Uncle Ben said to Peter Parker upon his discovery of his Spider-Man powers, “With great power comes great responsibility.” What responsibility do you have to use your voice for things like Ukraine, abortion rights, etc.? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated…

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  • Mind Readings: Automation is not AI

    AI can be a part of automation, but automation is not necessarily AI. Don’t confuse the two. AI is when machines are learning on their own from the data we give them. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…

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  • Almost Timely News, 12-June-2022: Questions and Answers, Public Speaking Prep, GA4

    Almost Timely News, 12-June-2022: Questions and Answers, Public Speaking Prep, GA4 (6/12) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On My…

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  • Mind Readings: Moving Business to Ohio?

    In this episode, I received a solicitation from JobsOhio (the Ohio Economic Development Corporation) about relocating our Massachusetts-based business to Ohio. I looked at the data and concluded that there are a bunch of reasons why I personally won’t be doing that. Links mentioned: – State equality scorecards from HRC – US News and World…

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  • Almost Timely News, 5-June-2022: Audience-Based Communication, Anti-LGBTQ+ Hate Crimes, Google Analytics 4

    Almost Timely News, 5-June-2022: Audience-Based Communication, Anti-LGBTQ+ Hate Crimes, Google Analytics 4 (6/5) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On…

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  • Mind Readings: Demand Interception Versus Demand Generation

    In this episode, let’s talk about the difference between demand generation and demand interception – and why it matters. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…

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  • Almost Timely News, 22 May 2022: Training for Reality, Civil Society, Recommendation Engines

    Almost Timely News, 22 May 2022: Training for Reality, Civil Society, Recommendation Engines (5/22) :: View in Browser Take my new course on Google Search Console and how to use it for your marketing » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for…

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