In today’s Mind Readings, some thoughts about the flip side of representation. As a member of a minority, you are an ambassador to the general population for your subgroup, so give some thought to how you convey that. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio…
A case study means different things to a student versus a marketer. Find out why marketing case studies are so terrible and why marketing could learn a thing or two from academia’s case studies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
There are four levels of diversity and inclusion in terms of what outcomes we should realistically expect. Only one of the four is achievable. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to…
Almost Timely News, 23 January 2022: Newsletter Format, Mind Readings :: View in Browser Get my 12 Days of Data eBook totally free, no forms to fill out » What’s On My Mind: Newsletter Format I was wondering something… this week, as you remember, I published our quarterly ad as a video, and hundreds of…
This week, I was talking to a friend about some of her career and life goals, and the way she used language to describe her goals told me she has little chance of achieving them. Learn what I heard and the way I’d reframe those goals. Can’t see anything? Watch it on YouTube here. Listen…
Summary In today's episode, I break down how the language you use around your goals shapes whether they actually happen or stay as wishes. Here's what this means for you. You can reprogram your brain to treat your goals as inevitable by speaking about them as though they are already in progress. You'll also learn…
Marketers don’t write well. This is generally accepted, at least insofar as the many sessions at conferences offering writing help to marketers. One technique is sorely missing; give a listen to hear how I apply it to things like NFTs and attribution models. Can’t see anything? Watch it on YouTube here. Listen to the audio…
We all know the overt danger of social media as the highlight reel of our lives – comparing our whole lives to other people’s highlights and wins. But there’s a hidden danger of the highlight reel that can cause immense harm. Learn what to do about it. Can’t see anything? Watch it on YouTube here.…
