Want to save yourself a ton of time each day and get your basic reporting stats in one location? Try setting up a Google Analytics dashboard. You must be using the newest version of Google Analytics to do this; check by looking at the top right of your screen to see whether you’re on the…
I wanted to take a few moments today to talk a bit about multichannel funnels, since some of the implications of the new service from Google Analytics can be a bit far-fetched if you don’t really sit down with them over a coffee or a beer. There’s a reason why I say this is the…
Google Analytics nerds, rejoice! Multi-channel funnels are here and they are AMAZING. I’ve been looking in my reporting for a little while now, digging in, and it’s really something. You can now see first interaction analysis as well as what channels (email, social, etc.) helped to get your visitors to a conversion. Guess what? To…
It’s something I’ve said so many times that you could likely manufacture a pull-string doll of me saying it: If you don’t have goals and goal values set up in Google Analytics, you’re doing it wrong. At the end of the day, you absolutely must have some sort of tangible value assigned to your online…
Predicting the future is no easy task, especially in uncertain economic times. One of the ways economists, market watchers, and armchair pundits try to ascertain what’s happening and going to happen is by focusing on economic indicators. Economic indicators are metrics that are derived from a variety of data sources such as manufacturing firms, census…
Are you wondering how your prospective customers are behaving? Stop guessing, stop wondering, and start tracking! Google Analytics can provide some very interesting behavioral clues to prospect behaviors on your site if you’re willing to do a bit of coding to make it do more than just out of the box analytics. Here are four…
Here’s a minor caution on any scoring mechanism. I mention Klout because it’s got mindshare, but it applies to anything which attempts to rate people by influence. Innovation has a low Klout score. You won’t spot the next hottest thing by Klout score. Like all scoring mechanisms of its kind, Klout scores are trailing indicators,…
