Here’s a question for all the folks who say that brand and reputation are important. How do you value brand? How do you value reputation? How do you know when your efforts at branding and reputation are paying off? This is something that folks who are community managers like Amber Naslund and DJ Waldow struggle…
I’ve said in the past that marketing is the art of creating demand for your ideas, but in terms of something measurable and impactful, what does this mean? What does marketing make? Yes, it creates things like ads, Twitter accounts, email, etc. – but those are the tools to execute the mission of marketing. What…
Find yourself overwhelmed with reporting options in Google Analytics? Not sure where to start your analysis on a regular basis? It does, after all, contain nearly everything and the kitchen sink. Here’s an easy way to get started and a great feature to show to your team. It’s Intelligence (beta). Go to your Google Analytics,…
Profits! Profitability! The holy grail of business. Yet surprisingly, one of the most difficult things to calculate. Companies spend thousands of dollars a year in consulting, technology, software, systems, and accounting firms just to get a vague idea of their profitability. Why? Here’s an example of how difficult profitability can be even in a very…
Many thanks to Jeff Glasson and Perkett PR for recording and publishing the video, and to Jeff Pulver for hosting the event. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
