One of the “secrets” that one of my teachers, Ken Savage of the Winchendon Martial Arts Center, says is that if a technique is not working, something in the previous step went wrong. If a throw isn’t working, perhaps your footwork or positioning in the entry was wrong. If a kata (pre-arranged routine) isn’t working…
Here’s a question for all the folks who say that brand and reputation are important. How do you value brand? How do you value reputation? How do you know when your efforts at branding and reputation are paying off? This is something that folks who are community managers like Amber Naslund and DJ Waldow struggle…
I’ve said in the past that marketing is the art of creating demand for your ideas, but in terms of something measurable and impactful, what does this mean? What does marketing make? Yes, it creates things like ads, Twitter accounts, email, etc. – but those are the tools to execute the mission of marketing. What…
Find yourself overwhelmed with reporting options in Google Analytics? Not sure where to start your analysis on a regular basis? It does, after all, contain nearly everything and the kitchen sink. Here’s an easy way to get started and a great feature to show to your team. It’s Intelligence (beta). Go to your Google Analytics,…
Profits! Profitability! The holy grail of business. Yet surprisingly, one of the most difficult things to calculate. Companies spend thousands of dollars a year in consulting, technology, software, systems, and accounting firms just to get a vague idea of their profitability. Why? Here’s an example of how difficult profitability can be even in a very…
“I would do this for free, but I make you pay so that you understand the value of what you are getting.” – Mike Lipkin via Mitch Joel C.C. Chapman had a great podcast the other day about valuing yourself and your time as an influencer, particularly in social media. I wanted to build off…
Many thanks to Jeff Glasson and Perkett PR for recording and publishing the video, and to Jeff Pulver for hosting the event. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
It IS A Numbers Game – Thinking About What Numbers Actually Matter Jeff Pulver asked me to speak at Social Media Jungle: Boston and gave this intriguing guideline: At Social Media Jungle, our discussion leaders will be presenting their talk as if they were sharing a blog post. And the people in the room will…
