A while back, I had suggested that you would want to balance your traffic sources so that your website and digital marketing properties were not overly reliant on any one source of traffic. I still very much believe in balanced pie, but I wanted to add some subtlety to the idea. For calendar year to…
In my daily routine, I’ve plotted out 4 kinds of numbers that I look at daily to see how things are going and give me an instant read on what I need to be focusing on. 1. Conversions: I look at the end results first. I look to see whether anything of value is being…
A few weeks ago, I made the declaration that I was going to change how I used Facebook. So far, it’s been an interesting experiment. Let’s see what’s changed and what’s working (and not working). 1. Changing pools. One of the biggest changes is that the content I post to Facebook which was formerly on…
Andrea Vascellari asked on Twitter: is there still value in using the date in permalink structure? i.e. /%year%/%monthnum%/%postname%/ Or is the postname “enough”? Good question. There have been varying opinions about the usefulness of permalink structures in WordPress. If you’re not familiar, permalinks are a fancy name for how WordPress URLs look: Some folks say…
One of the best tips I ever picked up for goal-setting and progress-making was from my Marketing Over Coffee co-host John Wall: do quarterly evaluations of your goals and networks, even if you’re just doing marketing or social media on a casual basis. Here’s what my very simple evaluation looks like: Let’s tackle the green…
It’s hard to believe it’s been just over a year since I introduced premium content to my newsletter. In that time period, I also switched (last fall) from a monthly publication to a weekly publication, making the reminders of premium content even more visible. Let’s see what the data looks like now, one year later.…
Those of you who follow closely know that I’ve been asking about putting together back issues of my newsletter as a purchaseable eBook. One of the questions in the survey was about what price, if any, you would pay for such an eBook compilation. I also asked for your Twitter handle so I could follow…
Every morning, my first few tasks when I get to the office are to make a cup of coffee, fire up my RSS reader, and start digging into the day’s news. Nearly every morning, I see the same thing that makes me emote a /facepalm: a headline that reads, “New data shows…” or “New study…
