Yesterday I shared some interesting information about how Google+ was assigning a unique, UNIX timestamp (client-side) to every clicked link. More than a few people asked how to actually get that data, since it’s not obvious. Today, we’re going to dive deep down the rabbit hole and show you how to do it yourself, step…
I was recently examining Google+ and how it transparently redirects through plus.google.com as it sends readers to your website. One of the oddities I noticed was this: https://plus.google.com/url?sa=z&n=1310267970417&url=http%3A%2F%2Fwww.christopherspenn.com%2F2011%2F07%2Fhow-to-measure-google-plus-with-analytics%2F&usg=Fl5VGX6zftZiPhe6N1gENpM0EDQ. Take a look at how the URL starts. The second query string variable looks awfully familiar. If you’re not familiar with query string variables, they’re the key/value…
This post was updated for new information on July 8, 2011 Right now, Google Plus (hereafter lazily abbreviated as G+) is in its infancy. That said, it’s certainly got the buzz and the shine that social media folks have been craving for some time. It’s got the ease of Facebook plus the asymmetric relationship nature…
Does this sound familiar? Why are we so bad at metrics? Why are we so easily fooled by shiny numbers that don’t mean anything? Why is it so hard for us to understand what metrics are telling us? The answer might surprise you. In the world of statistics, there’s a brainbender called the Fundamental Problem…
A question frequently asked of me is, how do you archive your tweets? The answer is a free, open-source package called YourTwapperKeeper, from the folks who make the service of the same name. In order to use it, you must be familiar with how to install a server-side application, including setting up a database, editing…
Two months ago I set out to try an experiment, using the concept of premium content in my personal newsletter. I announced on March 4, 2011 that I’d be offering premium content to newsletter subscribers who completed their profiles with all required fields. I wanted to see what would happen in terms of newsletter subscribership…
People are funny. In the absence of any map or plan, they’ll tend to follow the first person who appears to have even a marginally reliable plan of action or map, even if that map and plan is totally wrong. In order to be a successful marketer, you not only need to have a map…
If there’s a more time-honored concept in marketing than the funnel, I don’t know what it is. There are more variations on the marketing funnel than virtually any other model as well. The marketing funnel is elegantly simple: illustrate the different stages that people go through to become customers. Most marketing funnels are based off…
