Summary In today's episode, I walk through how to diagnose and fix website UX issues using tools like Microsoft Clarity, Hotjar, and Crazy Egg. Here's what this means for you. You gain a systematic approach to improving conversions by focusing first on the pages that already drive revenue rather than tinkering randomly. You'll also learn…
Summary In today's episode, I break down when Google Analytics does and doesn't meet data privacy and compliance standards for organizations handling sensitive information. Here's what this means for you. You'll understand the real reasons teams get internal pushback on using GA and how to audit your site to avoid accidentally leaking personally identifiable information…
Summary In today's episode, I explain why Google Analytics 4 is supposedly better in the long run despite its current rough edges and transition challenges. Here's what this means for you. Companies that develop technical proficiency with GA4's data capabilities gain a sustainable competitive advantage through custom models and deeper insights that other companies miss.…
Jakes asks, “With the switch to GA4 Source/Medium is becoming so much more important, can you recommend any resources that I can share with our advertising stakeholders to upscale them on the best use of of these parameters?” This is a question of power and process. First, you have to have the organizational power to…
Summary In today's episode, I tackle Elizabeth's question about what separates digital PR from traditional PR, and explain why digital PR is often just SEO wearing a different label. Here's what this means for you. You'll gain clarity on why real public relations drives attention and trust, with SEO outcomes as beneficial side effects rather…
Summary In today's episode, I break down how to measure brand trust using emotional psychology frameworks and practical data sources. Here's what this means for you. You'll get a concrete roadmap for quantifying trust at every stage of the customer experience instead of treating it as an unmeasurable feeling. You'll also learn these concepts: why…
