Summary In today's episode, I break down how to determine the right sample size for surveys and why a flat 10% rule rarely works in practice. Here's what this means for you. You'll stop wasting money on surveys that produce unreliable results and start making decisions backed by statistically sound data. You'll also learn these…
Summary In today's episode, I walk through how to use Google Data Studio's Date Hour Minute field to measure website traffic in the 10-minute window before and after a TV commercial airs. Here's what this means for you. You gain a practical method for evaluating whether your television advertising actually drives measurable traffic to your…
Summary In today's episode, I break down how to measure marketplace demand and adjust your digital advertising budget during periods of disruption when businesses close and people work from home. Here's what this means for you. You gain a data-driven framework for keeping your ad spend aligned with actual customer demand instead of burning through…
Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?” The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and potentially a marketing automation system. Can’t see anything?…
Katy asks, “What’s one thing you would do and one you wouldn’t if you could build your marketing from scratch?” I’d avoid rushing in, and I’d start with an overall 6W strategic plan. – Why would anyone buy what we have to sell? – Who do I have available in terms of talent? – What…
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What decisions do you need to make daily, weekly, monthly, quarterly, and yearly? That…
Summary In today's episode, I explain why marketers should commit to sharing only tracked links so they can finally see what's happening in dark social spaces. Here's what this means for you. You gain the ability to attribute conversations on Slack, WhatsApp, text messages, and private DMs to real channels by embedding UTM codes in…
