Summary In today's episode, I walk through how to track the progress and success of your marketing campaigns across every stage of the customer journey. Here's what this means for you. You'll gain a clear framework for moving beyond guesswork and toward data-driven decisions that demonstrate your value as a marketer. You'll also learn these…
Summary In today's episode, I walk through several methods for proving that a piece of content is working using data, ranging from simple analytics tracking to advanced machine learning models. Here's what this means for you. You'll gain a practical framework for matching your measurement approach to your technical capabilities so you can make a…
Summary In today's episode, I answer Susan's question about whether qualitative or quantitative metrics work better for measuring content marketing. Here's what this means for you. You'll discover that both metric types form an iterative cycle where one spurs questions answered by the other, giving you a complete picture of your content's performance. You'll also…
Summary In today's episode, I walk through UTM governance in Google Analytics 4 and explain why clean tagging matters more than ever under the new system. Here's what this means for you. You gain a clear framework for keeping your marketing attribution accurate in a platform that removed customizable channel groupings. You'll also learn these…
Summary In today's episode, I break down a smarter analytics strategy that focuses on what you actually control rather than what external forces dictate. Here's what this means for you. You stop wasting energy on metrics you cannot change and start doubling down on the inputs you genuinely own. You'll also learn these concepts: why…
Summary In today's episode, I walk through the most important data points to track for effective content marketing and why most marketers waste their time collecting metrics they never act on. Here's what this means for you. You'll learn how to focus on one controllable metric and grow it by eight percent week over week,…
Summary In today's episode, I break down how to measure the lifetime value of your blog content using Google Analytics and other tools. Here's what this means for you. You gain a clear framework for deciding which pages deserve more promotion, optimization, and ad spend so your content investments actually pay off. You'll also learn…
Summary In today's episode, I walk through the most effective ways to measure marketing incrementality for small businesses. Here's what this means for you. You can prove whether campaigns actually drive results beyond business as usual without needing expensive attribution software. You'll also learn these concepts: why disciplined discrete tracking with unique URLs and phone…
Summary In today's episode, I tackle a listener's question about whether clicks truly measure content performance and walk through a rigorous approach to evaluating content intent. Here's what this means for you. You'll gain a framework for linking content metrics to real business outcomes so you can stop guessing what works and start measuring what…
