Financial coaches who aren’t fabulously wealthy.

Chefs who crusade against foods. There’s more than enough to advocate for that if you’re crusading against something, you’re probably not cooking delicious things.

Fitness personal trainers who are seriously overweight.

Black belt “masters” under the age of 13.

Social media experts.

Any (American) politician whose ads include the American flag. If you’re so patriotic, why do you need to stuff Old Glory in your ads?

Life coaches under the age of 70. If you’re claiming to coach life skills, shouldn’t you have lived most of it first?

All of these share the same common theme: the claim a person makes directly contradicts the apparent evidence.

When it comes to your personal brand, how out of sync is what you say with the results you’ve generated?

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