World of Warcraft has in-game holidays that closely mirror many real world holidays, such as Pilgrim’s Bounty (Thanksgiving), the Feast of Winter Veil (Christmas/Hanukkah), Noblegarden (Easter), Midsummer Fire Festival (Fourth of July), and so forth.
Savvy auction house marketers know exactly what goods and commodities are needed for each holiday and have them up for auction the moment the holidays begin, often at ludicrous markups. For example, for the Feast of Winter Veil, small eggs used to cook gingerbread cookies and egg nog, normally for sale for 50 silver (think 50 cents), rocket up in price by crafty salesmen to 9-15 gold each (think $9-$15) for a few days until the laggards in the market realize the holiday’s on and start undercutting prices.
Here’s the funny thing: the in-game calendar is published months ahead of the actual events, in the game and on Blizzard Entertainment’s web site. Every player of the game is given in-game notices in major cities about the impending holiday. There’s plenty of time to stock up the goods you need to sell…
… but few ever do. Few are willing to plan that far ahead, to farm the eggs or deeprock salt ahead of time and be ready for the doors to burst open the moment the holiday starts. As a result, those few who look at the calendar and plan accordingly reap huge profits.
So what does this have to do with blogging? The same applies in the blogosphere as in Azeroth. Google Calendar has a holidays calendar for every nation in the world. It lets you see all the major holidays you could possibly want, for your country or others, for different religions, for just about anything that you can stick on a calendar and call a holiday.
The power bloggers can look at the calendar and decide in advance, like an editorial calendar, what should happen in the lead up to the holidays on the calendar. Do you blog about marketing? You know when Valentine’s Day is – work out now what things you want to blog about as that holiday approaches. Do you blog about history? Seems like everyone’s got a holiday about them.
Having your blog posts published in advance of the holidays ensures that search engines can index your content. Having a decent social network ensures that you can move the needle in real-time search on the day before and day of the holiday. Having time to plan ahead lets you come up with creative memes that can stick well ahead of time – you can even beta test memes and hashtags to your current followers to see who says “heh, that’s clever” or the equivalent reaction you’re looking for.
You’ve got the calendar in front of you. The holidays on it are not a secret by any means, but know that most everyone in blogging and social media is probably going to wing it at best on the holiday. Farm your small eggs and deeprock salt now so that in 2010, you can profit handsomely when the times are right.
Now if you’ll excuse me, I have to go hit some rock elementals for deeprock salt. We sold out this year, so I’ve got a year to farm for next Winter Veil.
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