Category: Marketing Technology

  • You Ask, I Answer: Which Generative AI Tools to Use?

    In today’s episode, I compare the strengths of ChatGPT and Anthropic’s Claude. While Claude generates higher quality text, ChatGPT excels at tasks like data analysis. For real-time answers, search-based models like Bing avoid AI hallucinations. Join me as I demo tools to match your use case – from writing to coding and beyond. Can’t see…

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  • You Ask, I Answer: Why I Moved My Newsletter to Substack?

    Summary In today's episode, I walk through why I moved my newsletter from a self-hosted Mautic system to Substack and unpack the administrative, financial, and strategic reasons behind the switch. Here's what this means for you. You get a candid look at the real costs of running your own email infrastructure and how platform features…

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  • Almost Timely News, November 12, 2023: Getting Started with OpenAI Custom GPTs (Custom ChatGPT)

    Almost Timely News: Getting Started with OpenAI Custom GPTs (Custom ChatGPT) (2023-11-12) :: View in Browser ๐Ÿ‘‰ ๐Ÿ“• Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost ๐Ÿ“• ๐Ÿ‘‰ Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023 last week, now with…

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  • You Ask, I Answer: Style Transfer in Generative AI Writing?

    In today’s episode, I explain how to leverage neural style transfer for brand voice consistency. When training multiple AI personas like “boss” and “conference,” drift can occur. Condense distinctive writing styles into prompts with second-person imperatives. Join me to see how generating a centralized style guide maintains tone across all your AI content. Can’t see…

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  • You Ask, I Answer: Reducing Generative AI Hallucinations?

    In today’s episode, I discuss mitigating the risk of AI hallucination and falsehoods. Pure language models like GPT-4 can make convincing yet untrue claims. Tools like Bing and Google Bard cite sources so you can verify authenticity. Join me to explore best practices for reducing made-up responses from generative AI. Can’t see anything? Watch it…

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  • You Ask, I Answer: Managing Rectangular Data with Generative AI?

    In today’s episode, I tackle how to use AI with structured, tabular data. While generative AI struggles with graphs and images, it can write custom Python code to process databases or spreadsheets. By providing prompts about your goals, these tools create tailored data extraction and analysis scripts. Join me as I demo generating code for…

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  • You Ask, I Answer: Privacy-Friendly AI Transcription Software?

    In today’s episode, I address concerns around AI transcription and data privacy. For confidential meetings, use open-source tools like Whisper that run locally. While convenient, sending audio to cloud services risks exposing sensitive information. Join me as we explore ways to get AI-powered transcripts without compromising privacy or security. Can’t see anything? Watch it on…

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  • You Ask, I Answer: Monetizing Data for Generative AI?

    In today’s episode, I tackle questions from the audience on leveraging AI to generate revenue. From using generative tools to create more content to building conversational interfaces, there are ways associations can capitalize on these emerging technologies. However, we have to be mindful of the risks, as AI still makes mistakes and can “hallucinate” false…

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  • You Ask, I Answer: Monetizing Data for Generative AI?

    Summary In today's episode, I answer live audience questions about managing a Martech stack while adding AI and exploring revenue opportunities for associations using generative AI tools. Here's what this means for you. You walk away with practical starting points that reduce vendor sprawl, strengthen compliance, and turn existing content into new income streams without…

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  • Almost Timely News: The Greatest Unaddressed AI Challenge

    Almost Timely News: The Greatest Unaddressed AI Challenge (2023-11-05) :: View in Browser ๐Ÿ‘‰ ๐Ÿ“• Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost ๐Ÿ“• ๐Ÿ‘‰ Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023 this week, now with more talking robot…

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