Category: Marketing Technology

  • Almost Timely News, March 12, 2023: Broken Agreements

    Almost Timely News: Broken Agreements (2023-03-12) :: View in Browser ๐Ÿ‘‰ Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies โžก๏ธ Watch This Newsletter On YouTube ๐Ÿ“บ Click here for the video ๐Ÿ“บ version of this newsletter on YouTube ยป Click here for an…

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  • You Ask, I Answer: Marketing Revolutionized by AI?

    Cathy asks, “What marketing discipline will be the next one to be revolutionized by AI?” In todayโ€™s episode, Kathy asks: what marketing discipline will be the next one to be revolutionized by AI? What business hasnโ€™t been revolutionized by AI? What discipline will not be? Very few will not be affected, right? Very few will…

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  • You Ask, I Answer: Active Users in GA4?

    Xian asks, “what is an inactive user in GA4?” According to the GA4 documentation, it’s: First visit or engaged session – the number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Can’t see anything? Watch it on YouTube here. Listen…

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  • Almost Timely News, March 5, 2023: ChatGPT Levels Up With an API

    Almost Timely News: ChatGPT Levels Up With an API (2023-03-05) :: View in Browser ๐Ÿ‘‰ Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies โžก๏ธ Watch This Newsletter On YouTube ๐Ÿ“บ Click here for the video ๐Ÿ“บ version of this newsletter on YouTube ยป…

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  • Almost Timely News, February 19, 2023: The Buyer’s Guide to Expertise

    Almost Timely News: The Buyer’s Guide to Expertise (2023-02-19) :: View in Browser ๐Ÿ‘‰ Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies โžก๏ธ Watch This Newsletter On YouTube ๐Ÿ“บ Click here for the video ๐Ÿ“บ version of this newsletter on YouTube ยป Click…

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  • You Ask, I Answer: B2B or B2C Benefits More From AI?

    Summary In today's episode, I break down why B2B companies will likely capture more AI benefits than B2C companies. Here's what this means for you. Smaller audience scale and more patient users give B2B firms a sweet spot where they can afford powerful AI tools without bleeding money on compute costs. You'll also learn these…

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  • You Ask, I Answer: Future of SEO and ChatGPT Impact?

    Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for…

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  • You Ask, I Answer: ChatGPT Responses and Language?

    In this episode, I explore the impact of language on large language models like GPT-3. I explain the concept of ‘a word is known by the company it keeps’ and how using specific prompts can lead to the desired output. I encourage viewers to test different tones and language in their prompts and see the…

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  • You Ask, I Answer: What Does ChatGPT Learn?

    I explain the concept of reinforcement learning and how it is used to optimize Chat GPT for dialogue. OpenAI, the company behind Chat GPT, logs all interactions with the model and uses them to improve the system. Discover the research value that our interactions with Chat GPT provide and how they help improve the model…

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  • You Ask, I Answer: ChatGPT Feedback?

    Unlock the potential of ChatGPT with this informative video on the key feedback mechanisms for improving its responses. Understand the difference between in-session feedback and the built-in rating system, and learn how to effectively use them to enhance your experience. Enhance your knowledge and improve your results with ChatGPT. Subscribe now to stay updated. Can’t…

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