Category: Marketing Technology

  • You Ask, I Answer: What About New AI Experts?

    Chris asks, “Does it bother you that so many people are now AI experts all of the sudden?” In this video, I talk about the growing number of people claiming to be AI experts overnight. While some may see this as a negative, I actually think it’s a good thing. As someone who has been…

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  • Almost Timely News, April 9, 2023: What’s Coming With Generative AI

    Almost Timely News: What’s Coming With Generative AI (2023-04-09) :: View in Browser ๐Ÿ‘‰ Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it ยป Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution from AI…

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  • Mind Readings: Voluntary Content Grades and AI

    In this episode, Christopher Penn discusses the concept of voluntary content labeling, similar to how the Motion Picture Association of America regulates the movie industry. By voluntarily labeling content as purely human, AI assisted, or AI-led, readers can better understand what they’re consuming and content creators can potentially create a premium around purely human content.…

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  • You Ask, I Answer: Instagram Algorithm Changes?

    In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky tricks or secrets about Instagram’s algorithm do not last long. Instead, the key to success on social…

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  • Almost Timely News, April 2, 2023: How to Improve Your AI Prompts

    Almost Timely News: How to Improve Your AI Prompts (2023-04-02) :: View in Browser ๐Ÿ‘‰ Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it ยป Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution from…

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  • Mind Readings: 6 Month AI Pause?

    Is the call for a six-month pause in AI development warranted? In my latest video, we’ll take a closer look at the open letter to the AI community and explore the real concerns of AI that are often overlooked. Join me as we dive into this controversial topic and examine the potential consequences of AI…

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  • Mind Readings: Large Language Model Bakeoff: Google Bard, Microsoft Bing + GPT-4, ChatGPT + GPT-4

    Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert…

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  • You Ask, I Answer: Unifying Marketing Data?

    Summary In today's episode, I break down how to unify data from multiple platforms using data warehousing techniques. Here's what this means for you. You gain a practical framework for deciding whether to buy a vendor solution or build your own pipeline based on your budget and technical skill. You'll also learn these concepts: the…

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  • You Ask, I Answer: Marketing Reporting Frequency?

    Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency…

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  • Almost Timely News: How Large Language Models Are Changing Everything

    Almost Timely News: How Large Language Models Are Changing Everything (2023-03-19) :: View in Browser ๐Ÿ‘‰ Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies โžก๏ธ Watch This Newsletter On YouTube ๐Ÿ“บ Click here for the video ๐Ÿ“บ version of this newsletter on YouTube…

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