Summary In today's episode, I walk through the top questions marketers should ask AI vendors to make informed purchasing decisions. Here's what this means for you. You'll gain a framework for cutting through vendor hype and identifying legitimate AI capabilities. You'll also learn these concepts: how to probe foundation model architecture without demanding secret recipes,…
In today’s episode, I discuss how AI can make direct mail more effective. AI image generators create compelling, impossible visuals for printed materials. AI algorithms help target the right audiences so expensive physical mail only goes to likely buyers. Join me to explore the two ways artificial intelligence enhances direct mail results. Can’t see anything?…
In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI…
In today’s episode, I tackle the question of how to staff up your agency to take advantage of open source AI. I explain that leveraging these new technologies requires a cross-functional team, not just one specialist. From IT infrastructure to project management and requirements gathering, many key roles are needed to implement generative AI successfully.…
In today’s episode, Allison asks about building AI models for accounting and taxes. I explain a hybrid approach works best – a language model plus a frequently updated data source. It’s complex but doable with the right strategy and data. Consulting can help create the blueprint. Tune in for more! Can’t see anything? Watch it…
In today’s episode, Mara asks about the ecological impact of AI models like chatGPT. I explain there are costs, but they can be minimized through distributed, specialized models vs massive centralized ones. There’s more research needed, but we’re heading in a sustainable direction. Tune in to learn more! References: https://www.technologyreview.com/2022/11/14/1063192/were-getting-a-better-idea-of-ais-true-carbon-footprint/ https://arxiv.org/pdf/2302.13971.pdf https://apnews.com/article/chatgpt-gpt4-iowa-ai-water-consumption-microsoft-f551fde98083d17a7e8d904f8be822c4 Can’t see anything?…
In today’s episode, Allison asks about how widely understood generative AI is right now. I explain that while the category isn’t well known, tools like ChatGPT are. I recommend focusing on capabilities over technical details when advocating adoption. There’s still more emergent potential we don’t fully grasp as the models scale up. Tune in to…
