Ann asks: “How do we analyze and target in an age of privacy?” In the wake of Facebook CEO Mark Zuckerberg’s testimony to Congress, which some Twitter pundits amusingly called the Zuckerbowl, some thoughts about privacy, data, analytics, and marketing. Disclaimer: I AM NOT A LAWYER Consult an actual lawyer Watch the video below: Can’t…
Let’s look back at IBM THINK 2018. What were the big things, the eye-catchers, the thought-starters? Amazing New Technologies Quantum Easier to Use Technologies Watson Studio Watson Discovery The New ABCs AI Blockchain Cloud Data Encryption Watch the 9-minute video for the full review: Can’t see anything? Click here to watch it on YouTube.
In my last full day on the IBM THINK campus, I got a chance to learn about Watson Data Kits, the pre-trained models that help bootstrap AI projects faster, and the new Watson Studio. Watson Data Kits are cool – they’re like pre-built templates that help get a project off the ground by not having…
Things I learned at IBM THINK, Day 2: Looking at quantum computing and the future of everything. Watson Discovery, the free news monitoring service (and unstructured data analytics service) that will make life easy for marketers and communicators What will we focus on once AI does most of the work How to take advantage of…
Riffing on an idea I heard yesterday at IBM THINK, what does it look like when we map technologies to various stages of the analytics hierarchy? From Microsoft Excel spreadsheets to deep learning, how do the different technologies line up? Can’t see anything? Watch this video on YouTube. Listen to the audio here: Download the…
Christopher asked, “Christopher! Went to the SMMW this past year and attended your presentation. One of the most impactful and motivating talks I have seen. I am extremely amateur in my domain expertise in coding- signed up for a python course via codecademy for my personal growth. In my professional role I am pulling the…
I’m leaving SHIFT Communications. Background: Figuring out Public Relations In late 2012, I joined SHIFT Communications with a burning question. I had mastered the basics of digital marketing, of the middle of the funnel. I was a proficient email marketer, web marketer, and social media marketer. But I had a challenge. I didn’t understand the…
Madalyn Sklar asked how the various network graphs I make work. They’re based on a few different components and ideas, but the big idea is using a centrality algorithm to determine influence. What is Centrality? Centrality is a way to calculate how one node – like a Twitter handle – interacts with other nodes. The…
There’s no rational choice between humans and machines. Given the same skill set, a rational business owner must choose the machine every time. Machines Cost Less Over Time Generally speaking, machines improve their speed over time, especially when the hardware is outsourced. Two years ago, a single vCPU server with 30 GB of disk space…
Are you prepared for the next evolution of analytics? If not, now’s the time to prepare for what’s next and seize competitive advantage by being early in what’s next. Let’s look at where analytics has been: Descriptive Analytics In the beginning, having any kind of data at all was an accomplishment. Veteran marketers remember the…
