Category: LinkedOut

  • How to Direct Large, Medium, and Small AI Models Differently for Better Results and Lower Costs

    Give directions to the intern differently than you give directions to the manager. In every AI system, there are more or less 3 classes of model: Big, very smart, slow, expensive Medium, smart, moderate in cost and speed Small, dumb, fast, cheap Despite what model makers say, you do not and should not prompt these…

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  • AI Video Is Now Cheap, Fast, and Good Enough for Advertising

    Few things show how fast AI has progressed like video. Do you remember, a scant 3 years ago, how hilariously bad the Pepperoni Hug Spot video was, with crazy distortions, alien-like people “eating” pizza? If you put the script through a modern video generator today like Google’s Flow, you can see how fast AI has…

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  • Each Dollar Earned by Anthropic Costs $113 in Compute and Massive Water Usage

    For every dollar Anthropic has earned, it has irrevocably committed $113 in compute costs over the next 7-10 years, according to the WSJ leak of their S-1 IPO filing. And what does that much compute equal in tangible terms? Based on Anthropic’s own disclosures plus that of its compute partners, NVIDIA, and independent sites like…

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  • How a Manager’s Preference for AI Distorts Headcount Decisions

    Iโ€™m an objectively poor manager. Itโ€™s not my skill set. I donโ€™t have a ton of patience with people. I get frustrated easily when people donโ€™t follow instructions. As a GenXer and the son of an Army captain, I grew up in a culture where management followed a strict command and control structure. So I…

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  • Why AI Therapy Is Not Viable Without Accountability

    Here’s the thing about LLMs and therapy. The fundamental nature of an LLM is probabilistic. That’s literally what it is. LLMs by their nature understand probability. They understand frequency. They have enormous visibility into all the knowledge we’ve put online. They have no true understanding of right and wrong, good and evil, moral or not.…

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  • How the Factory-Era Education System Produces Workers AI Will Replace

    As I often paraphrase from the first Captain America movie, AI will take the good and make it better, and take the bad and make it worse. The present-day education system is a model developed in the early 1900s, funded by Carnegie, Mellon, Rockefeller, Ford, and the barons of the day to manufacture obedient workers…

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  • How to Optimize Your Site for Generative AI

    The thing about generative AI optimization or whatever it is you want to call it, is that when models run into low confidence answers in most tools these days, what do they do? That’s right, they trigger a web search. So if you’re good at regular SEO, you’ve got 90% of the problem solved for…

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  • How the AI Era Is Overturning Common Marketing and Business Assumptions

    3 receipts from MAICON Day 1: “The risk is not that AI does the work. The risk is that AI does the work and we never learn from it.” – Paul Roetzer quoting Tobi Lutke “In the Google Era, visible = recommended. In the AI Era, visible != recommended.” – Wil Reynolds “America now spends…

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  • AI Research Tools: The Fast vs. Quality Trade-Off and How to Plan Ahead

    Choose good or fast. There’s a knob with two settings when we’re using AI research tools: quality and speed. And there’s no middle setting, because a middle setting would deliver half-assed results that were neither fast nor correct. The more I use AI tools for research, the more I realize that you only get two…

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  • Why Opus 5.5 Is the Best AI Model for Performance, Speed, and Cost

    Leave Claude set on Opus 5.5 Medium. If you want the best blend of performance price brains and brawn, Anthropic pulled off something magical with Opus 5.5. It’s an extremely smart model, but it is also a parsimonious model. In the Artificial Analysis benchmarks, Opus 5.5 parallels the capabilities of Fable 5.1 in terms of…

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