Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Instagram

  • You Ask, I Answer: Instagram Business Profile Reach?

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    Christopher S Penn

    Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear of this.” In a word: yes. Facebook has made it abundantly…

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  • You Ask, I Answer: What Tools for Instagram Reporting?

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    Christopher S Penn

    Fiona asks, “What tool is everyone using for Instagram reporting?” I use a combination of four tools for Instagram reporting, depending on the need. For my own data, I use Agorapulse. For known competitive accounts I want to monitor, I use Facebook’s Crowdtangle. For broad conversations, I use Brand24 and Talkwalker. The unpleasant reality is…

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  • You Ask, I Answer: Social Media Placeholder Accounts

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    Christopher S Penn

    Eduardo asks, “Does it make sense to have an active social media account like Facebook if you’re not really active on it, I.e. putting likes, leaving comments?” There are three primary reasons you’d want to have an active social media account. Watch the video to learn what they are. Can’t see anything? Watch it on…

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  • You Ask, I Answer: Top Instagram Marketing Tips

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    Christopher S Penn

    Chiranjeevi asks: “What are your top 10 tips for Instagram marketing in 2018?” We don’t need 10 tips. We need to rigorously follow one: If our content does not entertain, engage, or educate, it will perform poorly. That’s the sum total of an effective Instagram marketing strategy and where 99% of brands go wrong in…

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  • How to Set Your Instagram Strategy

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    Christopher S Penn

    Over the past couple weeks, I’ve had the opportunity to listen to social media marketers asking their most pressing questions in advance of Social Media Marketing World. One of the most common questions is: “can you take a look at my Instagram channel and give me some suggestions?” This is a broad, far ranging ask…

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  • My 2017 Instagram Best 9 Photos Data Visualization

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    Christopher S Penn

    Lots of folks are publishing a nice little montage of their best 9 Instagram photos using one of the many #Best9 apps available. I have two problems with these apps. First, it’s not clear what constitutes best 9 from a measurement perspective. Likes? Comments? A blend? Sum? Average? Median? There’s really no way to know…

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