by Christopher S Penn | Dec 19, 2019 | Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology
Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook...
by Christopher S Penn | Dec 17, 2019 | Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy
Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix...
by Christopher S Penn | Nov 12, 2019 | Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy
Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there...
by Christopher S Penn | Oct 29, 2019 | analytics, Instagram, Marketing, Metrics, Social media
Abi asks, “Question regarding multi-photo Instagram posts! Do they perform better than static posts?” Here’s the latest research from Trust Insights, which is about a month old. Caution: don’t choose a content type based on performance. Choose...
by Christopher S Penn | Mar 1, 2019 | Facebook, Instagram, Marketing, Social media, Social networks
Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear...
by Christopher S Penn | Feb 26, 2019 | analytics, Instagram, Marketing, Marketing Technology, Metrics, Social media
Fiona asks, “What tool is everyone using for Instagram reporting?” I use a combination of four tools for Instagram reporting, depending on the need. For my own data, I use Agorapulse. For known competitive accounts I want to monitor, I use Facebook’s...