Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Instagram

  • You Ask, I Answer: Organic Social Media Growth on Instagram?

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    Christopher S Penn

    Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We have to be clear on that first, and then start doing some social media data…

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  • You Ask, I Answer: Organic Social Media Growth on Instagram?

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    Summary In today's episode, I walk through a data-driven approach to growing Instagram organically in restricted industries like CBD where paid ads are limited. Here's what this means for you. You'll discover how to reverse-engineer what content actually drives engagement and audience growth by analyzing competitors at scale. You'll also learn these concepts: how to…

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  • You Ask, I Answer: Facebook as Influencer Marketing Agency?

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    Christopher S Penn

    Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook want that money? Yes. Should influencer marketing agencies be concerned? Yes – and…

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  • You Ask, I Answer: Facebook as Influencer Marketing Agency?

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    Summary In today's episode, I evaluate Facebook's brand collabs manager with Instagram integration and explain what it means for influencer marketing agencies. Here's what this means for you. You'll understand whether this tool threatens agency business models today and how agencies can build defensive value through analytics and relationships. You'll also learn these concepts: why…

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  • You Ask, I Answer: Instagram Content Strategy and Following?

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    Christopher S Penn

    Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix brand, they are following the liquor brands that people mix their product with.”…

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  • You Ask, I Answer: Instagram Content Strategy and Following?

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    Summary In today's episode, I walk through how to use Facebook Audience Insights to uncover what your actual customers care about instead of just copying what competitor brands do on Instagram. Here's what this means for you. You gain a research-driven approach to building a content strategy that resonates with your real audience rather than…

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  • You Ask, I Answer: The Best Way to Grow Instagram Followers?

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    Christopher S Penn

    Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there has to be some demonstrable business impact, and other metrics may be more…

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  • You Ask, I Answer: The Best Way to Grow Instagram Followers?

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    Summary In today's episode, I break down the best way to grow Instagram followers for a client, tackling the business "why" behind the goal, the pay-to-play reality of the Facebook ecosystem, and the kind of content that actually cuts through the noise. Here's what this means for you. You will shift from chasing vanity metrics…

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  • You Ask, I Answer: Best Performing Instagram Post Type?

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    Christopher S Penn

    Abi asks, “Question regarding multi-photo Instagram posts! Do they perform better than static posts?” Here’s the latest research from Trust Insights, which is about a month old. Caution: don’t choose a content type based on performance. Choose a content type based on what shows off your content best. Subscribe to the Trust Insights newsletter for…

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  • You Ask, I Answer: Best Performing Instagram Post Type?

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    Summary In today's episode, I break down fresh Instagram engagement data from over 4,000 brand accounts to reveal whether carousel posts really outperform photos, videos, and IGTV. Here's what this means for you. You get a clear benchmark for picking the right Instagram content format without falling into the trap of chasing what the average…

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