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You Ask, I Answer: The Best Way to Grow Instagram Followers?

by Christopher S Penn | Nov 12, 2019 | Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy

Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there...

You Ask, I Answer: Best Performing Instagram Post Type?

by Christopher S Penn | Oct 29, 2019 | analytics, Instagram, Marketing, Metrics, Social media

Abi asks, “Question regarding multi-photo Instagram posts! Do they perform better than static posts?” Here’s the latest research from Trust Insights, which is about a month old. Caution: don’t choose a content type based on performance. Choose...

You Ask, I Answer: Instagram Business Profile Reach?

by Christopher S Penn | Mar 1, 2019 | Facebook, Instagram, Marketing, Social media, Social networks

Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear...

You Ask, I Answer: What Tools for Instagram Reporting?

by Christopher S Penn | Feb 26, 2019 | analytics, Instagram, Marketing, Marketing Technology, Metrics, Social media

Fiona asks, “What tool is everyone using for Instagram reporting?” I use a combination of four tools for Instagram reporting, depending on the need. For my own data, I use Agorapulse. For known competitive accounts I want to monitor, I use Facebook’s...

You Ask, I Answer: Social Media Placeholder Accounts

by Christopher S Penn | Oct 30, 2018 | Advertising, analytics, Facebook, Instagram, Marketing, Marketing Technology, Social media, Social networks

Eduardo asks, “Does it make sense to have an active social media account like Facebook if you’re not really active on it, I.e. putting likes, leaving comments?” There are three primary reasons you’d want to have an active social media account....

You Ask, I Answer: Top Instagram Marketing Tips

by Christopher S Penn | Apr 9, 2018 | Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy

Chiranjeevi asks: “What are your top 10 tips for Instagram marketing in 2018?” We don’t need 10 tips. We need to rigorously follow one: If our content does not entertain, engage, or educate, it will perform poorly. That’s the sum total of an...