by Christopher S Penn | Nov 12, 2019 | Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy
Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there...
by Christopher S Penn | Oct 29, 2019 | analytics, Instagram, Marketing, Metrics, Social media
Abi asks, “Question regarding multi-photo Instagram posts! Do they perform better than static posts?” Here’s the latest research from Trust Insights, which is about a month old. Caution: don’t choose a content type based on performance. Choose...
by Christopher S Penn | Mar 1, 2019 | Facebook, Instagram, Marketing, Social media, Social networks
Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear...
by Christopher S Penn | Feb 26, 2019 | analytics, Instagram, Marketing, Marketing Technology, Metrics, Social media
Fiona asks, “What tool is everyone using for Instagram reporting?” I use a combination of four tools for Instagram reporting, depending on the need. For my own data, I use Agorapulse. For known competitive accounts I want to monitor, I use Facebook’s...
by Christopher S Penn | Oct 30, 2018 | Advertising, analytics, Facebook, Instagram, Marketing, Marketing Technology, Social media, Social networks
Eduardo asks, “Does it make sense to have an active social media account like Facebook if you’re not really active on it, I.e. putting likes, leaving comments?” There are three primary reasons you’d want to have an active social media account....
by Christopher S Penn | Apr 9, 2018 | Instagram, Marketing, Marketing Technology, Social media, Social networks, Strategy
Chiranjeevi asks: “What are your top 10 tips for Instagram marketing in 2018?” We don’t need 10 tips. We need to rigorously follow one: If our content does not entertain, engage, or educate, it will perform poorly. That’s the sum total of an...