Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all about audience. Learn what I did to help…
Maria asks, “I want to start a blog with the aim of monetizing it – what platform should I use?” When you want to monetize an owned media property, you fundamentally have four different models to choose from: Display advertising, where you’re paid on traffic and clicks Affiliate programs, where you’re paid on traffic, clicks,…
Mark Schaefer commented on my recent episode about influencers: “You are rolling old tapes here Chris. You’re viewing the world from a very narrow (B2B tech) perspective. Here’s the fact, influencers sell stuff. A lot of stuff. For many companies this is the most cost-effective sales and marketing efforts they have ever seen. The case…
