Summary In today's episode, I explain how to use AI tools to review and update a book manuscript for a new edition. Here's what this means for you. You can streamline your editing workflow and significantly reduce manual work by selecting the appropriate AI approach. You'll also learn these concepts: why Gemini serves non-technical authors…
AI does not understand truth or falsehood. It has no idea it’s lying. (Principle 4 from my new book, Almost Timeless – AI doesn’t know it’s lying) What it does understand is probability. The higher the probability of something, the more likely AI is to recite it. The more it’s seen it in its training…
Summary In today's episode, I explain how to transition from superficial AI proofs of concept to robust, automated workflows. Here's what this means for you. You can move past the AI experimentation phase to deliver practical tools that drive real business value. You'll also learn these concepts: why the language model serves only as an…
Almost Timely News: 🗞️ The Ethics of AI (2025-08-17) :: View in Browser The Big Plug 👁️ Catch my opening keynote from the American Marketing Association called Never Think Alone: How AI Has Changed Marketing Forever. 👉 My new book, Almost Timeless: 48 Foundation Principles of Generative AI is now available! Content Authenticity Statement 100%…
The fastest way to make AI more productive is with plain text files. Over the past few months I’ve been using coding tools like Cline (my current favorite though most any will do) even for non-coding tasks. What makes these special and exceptionally effective is a simple set of practices built into the tools themselves:…
Summary In today's episode, I revisit prompt engineering basics and explain why your prompting skills need to evolve alongside today's PhD-level large language models. Here's what this means for you. You'll stop producing generic AI slop and start getting dramatically better outputs by treating modern AI as a knowledgeable collaborator rather than a toddler you…
Be more human? One of the resounding themes from fellow marketers recently is how we have to double down on what makes us human, on human contribution in the age of AI. This sure feels good to hear, doesn’t it? Be more human implies: We’re valuable. We’re valued. We’re valid. And yet, we now have…
Summary In today's episode, I conduct an after-action review of a generative AI project used to migrate Substack posts to WordPress. Here's what this means for you. You can refine your own AI-driven development workflows by studying the practical lessons from this implementation. You'll also learn these concepts: performing effective after-action reviews, specifying user interface…
The easiest AI transformation for your business: second order. Ask yourself this: what do your customers do with your outputs, your products, your services? What happens next? These are the second order effects. And if customers don’t do anything with your products and services… you have no value to them and you’re probably going out…
