Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Generative AI

  • You Ask, I Answer: Ecological Impact of AI?

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    Christopher S Penn

    In today’s episode, Mara asks about the ecological impact of AI models like chatGPT. I explain there are costs, but they can be minimized through distributed, specialized models vs massive centralized ones. There’s more research needed, but we’re heading in a sustainable direction. Tune in to learn more! References: https://www.technologyreview.com/2022/11/14/1063192/were-getting-a-better-idea-of-ais-true-carbon-footprint/ https://arxiv.org/pdf/2302.13971.pdf https://apnews.com/article/chatgpt-gpt4-iowa-ai-water-consumption-microsoft-f551fde98083d17a7e8d904f8be822c4 Can’t see anything?…

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  • You Ask, I Answer: Understanding Generative AI Capabilities?

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    Christopher S Penn

    In today’s episode, Allison asks about how widely understood generative AI is right now. I explain that while the category isn’t well known, tools like ChatGPT are. I recommend focusing on capabilities over technical details when advocating adoption. There’s still more emergent potential we don’t fully grasp as the models scale up. Tune in to…

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  • You Ask, I Answer: Understanding Generative AI Capabilities?

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    Summary In today's episode, I break down why generative AI lacks mainstream mind share and how to better communicate its value to others. Here's what this means for you. You'll discover that focusing on what a tool does for you rather than how it works under the hood is the key to driving adoption. You'll…

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  • You Ask, I Answer: Ecological Impact of AI?

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    Summary In today's episode, I explore the ecological cost of AI, from carbon emissions and water consumption to the promise of smaller specialized models. Here's what this means for you. You gain a grounded, practical view of AI's true environmental footprint and why running open-source models on your own hardware can dramatically cut that impact.…

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  • You Ask, I Answer: Accounting and Tax Large Language Model Strategy?

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    Summary In today's episode, I break down two architectural approaches for building large language models that handle tax and accounting data, including the trade-offs of each. Here's what this means for you. You get a clear framework for deciding whether to fine-tune a model or build an interpreter that connects to an up-to-date data source.…

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  • Almost Timely News, September 10, 2023: Avoiding AI Point Solutions

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    Christopher S Penn

    Almost Timely News: Avoiding AI Point Solutions (2023-09-10) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 100% of this newsletter…

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  • So What? Identifying Generative AI Use Cases using a 2×2 Matrix

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    Summary In today's episode, I walk through how to identify generative AI use cases using a two-by-two matrix that maps tasks across optimization versus innovation and internal versus external dimensions. Here's what this means for you. You'll get a practical prioritization framework so you can decide which generative AI projects to fund first based on…

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  • You Ask, I Answer: Using Generative AI to Make Money?

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    Christopher S Penn

    In today’s episode, I answer a viewer’s question about how retired folks can leverage AI to make more money. I explain that AI is just a tool, and provide examples of using it to optimize existing efforts or try innovative new business approaches. The key is to treat AI like a smart intern – provide…

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  • You Ask, I Answer: Using Generative AI to Make Money?

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    Summary In today's episode, I walk through how retirees can use generative AI as a practical tool to make more money by optimizing existing activities or offering entirely new services. Here's what this means for you. You can treat AI like a very smart intern who handles tedious tasks with the right detailed instructions, freeing…

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  • You Ask, I Answer: Brand Impact of AI Content Creation?

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    Summary In today's episode, I explore how using AI to write copy impacts your brand and what determines whether audiences will care. Here's what this means for you. You gain a practical framework for deciding whether AI-generated content aligns with your brand promise and audience expectations. You'll also learn these concepts: why brand identity dictates…

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