You Ask, I Answer: Do We Need A List in 2019?
Jayme asks, “Do we need a list today or just a solid message?” A list – meaning a database of customers and the ability and permission to reach out to them – is more important than ever. Watch the video to find out where message fits....You Ask, I Answer: Email Marketing Tools in 2019
Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack...You Ask, I Answer: Cleaning Email Lists
Krzysztof asks, “How are you cleaning your email lists? What tools, tips, etc.?” Cleaning email lists and keeping them clean is vitally important. I recommend a 4-step process: Form validation Role removal and misspelling repair Bounce processing Service...You Ask, I Answer: How To Grow an Email List on a Small Budget
Jakub asks, “We have a small budget for marketing, barely more than a few dollars a month. How can we grow our email list?” Great and very common question. Let’s address what doesn’t work: spamming people. Now that that’s out of the way,...Predictive Analytics and Email Marketing
While we tend to think of the web and social media as the most data-rich digital marketing channels to apply predictive analytics to, every channel, every discipline, every strategy benefits from predictive analytics. Consider the workhorse of digital marketing, email...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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