by Christopher S Penn | Jan 17, 2022 | You Ask I Answer, Email Marketing, Marketing
Heather asks, “Do you do custom UTMs for every link in your email newsletters? Or do you let your email marketing platform’s tracking codes step into the gap?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Sep 28, 2021 | Email Marketing, Content Marketing, Marketing, Strategy
Why don’t I share my Almost Timely newsletter as blog post content on this site? It seems like a fairly obvious oversight, doesn’t it? It is, and here’s why: outdated email marketing strategy. A long time ago, I had a section in my newsletter called...
by Christopher S Penn | Sep 16, 2021 | Email Marketing, Google Analytics, Marketing, Marketing Technology
Apple rolls out iOS 15 on September 20, 2021 with desktop updates coming later in the year. iOS 15 will introduce Mail Privacy Protection, and I detailed much of the basic operational changes in this blog post here. However, one of the key questions that keeps coming...
by Christopher S Penn | Aug 16, 2021 | Email Marketing, Marketing, Marketing Data Science
Here’s a question for the email marketers, especially the B2B ones. What email address do you ask for on your opt-in forms? I recently read a piece of marketing advice, cautioning marketers to disallow personal emails and anything that wasn’t a corporate...
by Christopher S Penn | Jul 21, 2021 | Email Marketing, Marketing, Marketing Technology
A glut of ink, mostly digital, has been spilled about Apple’s upcoming Mail Privacy Protection and the doom it will supposedly spell for email marketers. If you’re doing email marketing correctly, with best practices for tracking, you will largely be...
by Christopher S Penn | Mar 2, 2021 | Marketing, Email Marketing, Marketing Data Science
For those who don’t know, I operate three different email newsletters. There’s my weekly Almost Timely newsletter, which is my personal newsletter that comes out Sundays. There’s the Trust Insights weekly newsletter, In the Headlights, which comes...