Retiring Old Email Marketing Strategies
Why don’t I share my Almost Timely newsletter as blog post content on this site? It seems like a fairly obvious oversight, doesn’t it? It is, and here’s why: outdated email marketing strategy. A long time ago, I had a section in my newsletter called...Measuring Email Marketing Performance in a Post iOS15 World
Apple rolls out iOS 15 on September 20, 2021 with desktop updates coming later in the year. iOS 15 will introduce Mail Privacy Protection, and I detailed much of the basic operational changes in this blog post here. However, one of the key questions that keeps coming...B2B Email Marketers: Stop Blocking Personal Emails
Here’s a question for the email marketers, especially the B2B ones. What email address do you ask for on your opt-in forms? I recently read a piece of marketing advice, cautioning marketers to disallow personal emails and anything that wasn’t a corporate...Marketers, Stop Panicking About Apple Mail Privacy Protection
A glut of ink, mostly digital, has been spilled about Apple’s upcoming Mail Privacy Protection and the doom it will supposedly spell for email marketers. If you’re doing email marketing correctly, with best practices for tracking, you will largely be...Impact of Current Events on Email Marketing
For those who don’t know, I operate three different email newsletters. There’s my weekly Almost Timely newsletter, which is my personal newsletter that comes out Sundays. There’s the Trust Insights weekly newsletter, In the Headlights, which comes...AI for Marketers Book
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