Almost Timely News for 8 January 2017
Happy New Year! Over the holidays, I moved servers to deal with a massive cost increase by my marketing automation provider; the trade-off is that I’ve had to spend more time on systems administration as a consequence. That’s why the newsletter is a day late. Food for...Almost Timely News for 4 December 2016
This newsletter archive is for subscribers who missed the 4 December 2016 issue due to technical difficulties. If you’re not yet a subscriber of my newsletter, you can subscribe here. Food for Thought In this week’s Food for Thought, a thought about how new...What’s the value of an email subscriber?
Glenn asked the great question: To calculate the value of an email subscriber, better to treat as 1-time (funnel math 101) or an annuity, since they get multiple emails w/multiple offers? This is a great question because it forces us to think about how we measure a...6 Values That Keep People from Unsubscribing To Your Email Marketing
One of the most evergreen questions in email marketing is how to keep people from unsubscribing to your email marketing. As I was surfing through the morning’s news, I saw yet another article on 3 tips for keeping people subscribed, with the usual roundup of useless,...Marketing For Kids, Part 7: Email Marketing
While social media and messaging apps are the darlings of the new digital landscape, an incredible amount of purchasing power – meaning potential customers who have money to spend on our products – is held by people who use email to communicate. Email is...2018 Marketing Planning Framework
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