Building a Sales Pipeline from Scratch, Part 3: Triggering Interest
Where do we start? How do we build a sales pipeline robust enough to hit our quota when we’ve nothing but a blank pad of paper, an empty contact list, and a fresh inbox? In this series, we’ll look at how to build a sales pipeline from scratch, using the most modern...How One-Click Unsubscribes Could Destroy Your Email Marketing
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in...Almost Timely News for 15 January 2017
A belated Happy New Year to you! I’ve had some technical difficulties recently while migrating to a new server. There’s also a possibility I cross-mixed databases, so if you’re receiving this newsletter and you don’t want to be, please click the unsubscribe link...New Free Software: Extracting Bounced Marketing Emails
Bounced emails are the bane of every marketer. When an email address goes bad, it causes damage to our marketing efforts in several ways. Bad Rep A bounced email address is one of the signals that email deliverability services use to indicate we might be spammers. The...Almost Timely News for 8 January 2017
Happy New Year! Over the holidays, I moved servers to deal with a massive cost increase by my marketing automation provider; the trade-off is that I’ve had to spend more time on systems administration as a consequence. That’s why the newsletter is a day late. Food for...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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