You Ask, I Answer: Fixing GMail Email Marketing Deliverability?
Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the...How One-Click Unsubscribe Can Wreck Your Email Marketing List
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in...You Ask, I Answer: Email Marketing Opt Out Campaigns?
Shelby asks, “Have you ever run an email campaign asking your audience if they still want to be on your email list?” Nope. Instead, I take the tactic of making the unsubscribe painfully obvious in every single email. In my Almost Timely newsletter,...You Ask, I Answer: How to Make a Great Email Newsletter?
Audrey asks, “What do you all look for in a good email newsletter? Are there any you just love & can’t wait to receive? Any that you signed up for that just fell flat?” This is a great question and an important one, because the answer is very different based on...You Ask, I Answer: Biggest Email Marketing Mistakes?
Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?” The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative. List: Do you have the right list? How much effort do you put into...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
