You Ask, I Answer: Email Marketing Opt Out Campaigns?
Shelby asks, “Have you ever run an email campaign asking your audience if they still want to be on your email list?” Nope. Instead, I take the tactic of making the unsubscribe painfully obvious in every single email. In my Almost Timely newsletter,...You Ask, I Answer: How to Make a Great Email Newsletter?
Audrey asks, “What do you all look for in a good email newsletter? Are there any you just love & can’t wait to receive? Any that you signed up for that just fell flat?” This is a great question and an important one, because the answer is very different based on...You Ask, I Answer: Biggest Email Marketing Mistakes?
Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?” The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative. List: Do you have the right list? How much effort do you put into...You Ask, I Answer: Robust Email Marketing Software?
Luis asks, “I’m in charge of our department news letter, which is meant summarize any major accomplishments of the core teams, as well as updates on new staff, awards, events, etc. Right now I’m using a tool that I don’t think is the best for...You Ask, I Answer: Do We Need A List in 2019?
Jayme asks, “Do we need a list today or just a solid message?” A list – meaning a database of customers and the ability and permission to reach out to them – is more important than ever. Watch the video to find out where message fits....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
