You Ask, I Answer: Removing Dead Emails from Email Marketing?
Emily asks, “I have a list of emails that haven’t opened a single email in 2 years. I want to ask said subscribers if they want to stay before deleting them. How do I go about that?” There’s a four step process here to improve your email...You Ask, I Answer: Email Marketing Unsubscribes?
Anthony asks, “Why do you make it so easy to unsubscribe? Almost blatantly daring the recipient to do so.” We want people to unsubscribe if they don’t want to be on our lists any more. Why? It comes down to deliverability – the algorithms which...You Ask, I Answer: Most Effective Email List Growth Tactics?
Sarah asks, “Where have you seen success in growing your email list, outside of pop ups on a website, and adding users to your active list after they purchase?” I’ve seen three successes this year that have resulted in more than doubling my list,...You Ask, I Answer: Discarding B2C Email Addresses in B2B Marketing?
Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t...You Ask, I Answer: Fixing GMail Email Marketing Deliverability?
Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the...AI for Marketers Book
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