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Christopher S Penn
“tell ‘em what you’re going to say, say it, and then tell ‘em what you said.” This old saw from public speaking (which is better than aimless rambling but still not great) CAN be made to work with generative AI – and when you do it, AI works better. But instead of tell ’em what
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Christopher S Penn
The water is getting warmer. The old adage about frogs in boiling water is what I’m talking about. Big Tech companies, as their AI capabilities increase, are finding the costs of generative AI to be higher and higher. How this shows up: cost increases. Increasingly expensive “pro” and “ultra” subscriptions. Lower rate limits. For example,
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Christopher S Penn
What does surviving and thriving look like in the age of AI? Here’s a simple, uncomfortable (for brands) answer: you. You are what will help brands survive and thrive. You, the individual. Call it what you will, influencers, creators, thought leaders, brand ambassadors – at the end of the day it’s a person and a
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Christopher S Penn
Here’s one of my favorite generative AI use cases: documentation. I don’t enjoy writing documentation. It takes up a lot of time. It’s a lot of labor. I miss stuff. I forget stuff. And it doesn’t add immediate, short-term value. (it adds long-term value so that you can do things like go on vacation) But
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Christopher S Penn
Why do people hire agencies? Specifically content and digital agencies. Usually, it boils down to two basic needs: You need more brains. Your team lacks a missing set of skills. You need more hands. Your team just doesn’t have the bandwidth to meet its requirements. Both of these are excellent reasons to bring in outside
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Christopher S Penn
Would you agree that writing is thinking? Most folks, especially writers, would agree. Good writing requires good thinking. Certainly when I’m writing my own newsletter, I write so I can think things through. Would you agree that not everyone can or should think the same way? Whether you call it neurodivergence, diversity, or just plain
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Christopher S Penn
When AI can do everything, what’s left for humans? This is the existential question everyone’s talking about after Anthropic CEO Dario Amodei’s piece highlighting that generative AI could spike unemployment to 20% in the short term (2-5 year window). That’s realistic. It might be higher, depending on how quickly the C-suite wants to chase profits
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Christopher S Penn
Go where the people are. Don’t build on rented land. These two maxims – both true – are at odds with each other. Yet with recent moves by X and Meta to allow even more garbage on their platforms, the pendulum wavers yet again. Do you build where there are eyeballs? Do you build where
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Christopher S Penn
“Think conversation.” This maxim, from Brooke Sellas, is how I think about using voice and AI. It’s less about me just talking, and more about me having a voice conversation with AI. Mike Kaput shared how he uses voice memos for AI, and I thought I’d share my process. First, you need a framework to
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Christopher S Penn
We’ve got a new newsletter – So What? Tell Me When I Should Care AI News. This is a new experiment from Trust Insights, making a machine-generated newsletter. Let me take you behind the scenes. Katie and I have watched AI news come flooding in. Every day, there are thousands of new articles, social posts,
