Summary In today's episode, I walk through two new features in TechSmith Snagit 2020 that transform the tool from a screenshot app into a full documentation and tutorial platform. Here's what this means for you. You gain a faster, more professional way to produce educational content like online courses, webinars, and slide decks without needing…
Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of inquiry in order to grow. It’s very difficult to just “get smarter” in general…
Summary In today's episode, I explore where to go to get smarter by examining communities, learning resources, and the driving forces behind continuous professional growth in marketing and data science. Here's what this means for you. You discover that solving a real customer problem fuels meaningful learning and stops complacency in its tracks. You'll also…
Summary In today's episode, I explore whether IBM's free cognitive classes are worth taking for an aspiring UX designer and break down how UX differs from closely related disciplines. Here's what this means for you. You discover which free IBM design thinking badges actually deliver real value and how to build a well-rounded foundation in…
Summary In today's episode, I share actionable tips for increasing employability as a recent graduate entering the marketing field. Here's what this means for you. You gain a framework for positioning yourself as a low-risk, high-reward candidate who stands out from every other applicant holding the same diploma. You'll also learn these concepts: how certifications…
Ben asks, “If you had to recommend a single general digital marketing conference to attend, what would it be? Where can i get the most takeaway educational value?” As with anything, the answer to this is highly dependent on your needs. What do you need to learn the most? – B2B marketer? Go to the…
Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience in the application process?” Teaching is a combination of disciplines…
Seth asks, “How do you gain experience with automation software (Marketo/HubSpot/etc.) when it’s not part of your job, and there aren’t any free versions to build tests from? Or are there? Thanks!” Great question! There ARE some free and very low cost solutions you can use to teach yourself marketing automation. If you’re completely new…
One of the most difficult tasks that marketers face when dealing with a new technology, new circumstance, or even a new job/industry is how to get up to speed quickly. How do we learn the landscape of a field, the basics of a topic, in such a way that allows us to begin operating efficiently…
