Diane asks, “How does less critical thinking (because of recommendation engines) impact things like curricula in schools?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing…
Summary In today's episode, I explore how the education system's industrial-era design leaves students unprepared for a world where AI, recommendation engines, and rampant misinformation dominate. Here's what this means for you. You gain a clear-eyed view of why your children's schools still emphasize obedience over inquiry, and what you must do at home to…
Summary In today's episode, I walk through the student loan forgiveness debate from the perspective of someone who spent seven years inside the financial aid industry. Here's what this means for you. You'll understand why blanket forgiveness is a sweetheart deal for banks and creates moral hazard while ignoring the root cause of runaway tuition…
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so there’s definitely a logic and process to it. First,…
Summary In today's episode, I walk through how to build, price, and deliver workshops and trainings that people will actually pay for. Here's what this means for you. You'll get a clear framework to decide whether your topic deserves a paid workshop and how to structure it so attendees walk away with real value. You'll…
Mark asks, “Do you need a college degree to succeed in marketing?” Like any profession, success in marketing is about combining knowledge plus practical application to generate experience. How you obtain those pieces is up to you, but for many employers, a college degree is a heuristic they use to screen and judge candidates. Generally…
Summary In today's episode, I tackle the question of whether you actually need a college degree to succeed in marketing and unpack what the data reveals. Here's what this means for you. You'll get a strategic look at how automated hiring systems screen candidates and how to position yourself based on the type of company…
Mbeiza asks, “Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?” Fundamentally, a successful marketer has to be both qualitative and quantitative – the ability to be…
Summary In today's episode, I walk through how to interview marketing interns when candidates have little to no work experience, using behavior-based questions to predict success. Here's what this means for you. You can identify standout candidates who are motivated, curious, and culturally aligned without leaning on traditional résumé questions. You'll also learn these concepts:…
