Category: Education
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You Ask, I Answer: The Best Marketing Conference To Attend
Ben asks, “If you had to recommend a single general digital marketing conference to attend, what would it be? Where can i get the most takeaway educational value?” As with anything, the answer to this is highly dependent on your needs. What do you need to learn the most? – B2B marketer? Go to the…
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You Ask, I Answer: How to Leverage Higher Education Teaching Experience
Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience in the application process?” Teaching is a combination of disciplines…
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You Ask, I Answer: How to Learn Marketing Automation
Seth asks, “How do you gain experience with automation software (Marketo/HubSpot/etc.) when it’s not part of your job, and there aren’t any free versions to build tests from? Or are there? Thanks!” Great question! There ARE some free and very low cost solutions you can use to teach yourself marketing automation. If you’re completely new…
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How to Learn The Basics of a Topic Rapidly
One of the most difficult tasks that marketers face when dealing with a new technology, new circumstance, or even a new job/industry is how to get up to speed quickly. How do we learn the landscape of a field, the basics of a topic, in such a way that allows us to begin operating efficiently…
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What is the value of professional marketing certifications?
How valuable are professional marketing certifications? I don’t mean full academic credentials like an MBA; I refer to certifications like Hubspot’s Inbound Marketing Certification or Google’s Analytics Qualified Individual certification. To some people, these certifications are stamps of approval, validation by a third party of our knowledge and skills. To other people, these certifications are…
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Why We Can’t Easily Grow Unicorns
Chris Brogan commented recently, “77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly technical that’s actually applicable to the work environment. I bet Christopher Penn…
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How to extract value from case studies
There’s an enduring joke about case studies: you can either read one or you can be one. Marketers and decision makers often cite the absence of a case study as a reason for not doing something: “Where’s the case study on using Facebook?” “Do you have any case studies on the value of a blog?”…
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How to create an extra trillion dollars (Ken Robinson TED Talk)
Of the many speakers I watch regularly, few are as engaging and impactful as Sir Ken Robinson. Give this one your full attention for 18 minutes as he discussed how standardization of education is setting America back, and how we could recover an extra trillion dollars of economic growth over 10 years: Over the next…
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How can I do X on a shoestring budget?
Hands down, the most popular question I’m always asked at conferences and events is, “how do I do X on no budget or a very tiny budget?” (where X is social media, marketing, SEO, etc.) The answer is simpler than you think. Most of the time, when you pay big money for top talent or…