Category: Creative

  • Mind Readings: AI Shortens The Distance from Idea to Reality

    Summary In today's episode, I explore the bigger picture purpose of artificial intelligence as a tool that shortens the distance from idea to reality. Here's what this means for you. You gain a new way of thinking about AI not just as a task-automator but as a creative amplifier that extends your abilities and brings…

    Continue reading →

  • You Ask, I Answer: Infographic Tactics in 2022?

    Adrienne asks, “I’ve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and if done well, they can be very effective. However, if the data is…

    Continue reading →

  • Mind Readings: AI Enables Creative by Proxy

    AI isn’t going to replace human tasks in creativity, but it’s going to widen the field substantially. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…

    Continue reading →

  • Mind Readings: AI Enables Creative by Proxy

    Summary In today's episode, I explore whether AI can truly be creative and why the answer reshapes how everyone thinks about art and expression. Here's what this means for you. You'll discover the concept of creativity by proxy, which lets you bring imaginative ideas to life even when you lack the traditional skills to execute…

    Continue reading →

  • Mind Readings: Stay In Your Lane

    Summary In today's episode, I break down why the common advice to stay in your lane is bad advice for creators and audiences alike. Here's what this means for you. You can unlock far more creative value by drawing on the full range of your knowledge and identity instead of confining yourself to a single…

    Continue reading →

  • You Ask, I Answer: Is AI Killing Art?

    Summary In today's episode, I tackle whether AI kills art by explaining how machines actually create content compared to human creativity. Here's what this means for you. You gain a clear framework for judging when AI-generated work serves your needs and when you need a real human artist. You'll also learn these concepts: how AI's…

    Continue reading →

  • You Ask, I Answer: Welcome Back!

    Summary In today's episode, I announce the return of the You Ask, I Answer video series after a year-long hiatus and share the reasons and format changes behind it. Here's what this means for you. You can now submit questions and receive thoughtful, unrushed answers tailored to the depth each topic actually deserves. You'll also…

    Continue reading →

  • You Ask, I Answer: Affordable Stock Footage and Photos?

    Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll your own, for legal reasons. Can’t see anything? Watch it on YouTube…

    Continue reading →

  • #FridayFeeling: Technical Skill and Showmanship in Marketing

    I recently re-watched the winning performance of Shin Lim on America’s Got Talent. What struck me is that he has the right balance of showmanship and technical skill. One without the other is insufficient; the unskilled showman is a buffoon, the skilled bland performer is boring. How should we apply this to marketing? Watch the…

    Continue reading →

  • #FridayFeeling: A Quibble About Plurals

    In today’s Friday Feeling, a quibble about plurals. I’ve lost track of the number of blogs, podcasts, and videos where the authors – myself included – say, “hey everyone”, “hey you guys”, and variations thereof. Who are we talking to? When you are reading, listening, and watching, it’s just you. I haven’t seen a blog…

    Continue reading →