7 Basic Plots of Content Marketing: Conclusion
Over the past week or so, we’ve had a chance to look in depth at each of Christopher Booker’s 7 Basic Plots as they apply to marketing and storytelling: Overcoming the Monster: The protagonist sets out to defeat an antagonistic force which threatens the...7 Basic Plots of Content Marketing: The Tragedy
Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the sixth of these 7 from a content marketing perspective: the Tragedy. The tragedy is one of the oldest storytelling forms, in which the protagonist...7 Basic Plots of Content Marketing: The Comedy
Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the fifth of these 7 from a content marketing perspective: the Comedy. Comedy isn’t just funny content. While there are shows on Netflix of...3 Steps For Up-Cycling Old Marketing Content
Ever feel like phoning it in when you’re doing content creation? Ever had a day where you just can’t think of anything to create? Let old content save the day! Chances are that if you’ve been creating content for a while, you’ve got some old...Creativity and rock candy
Did you ever, as a kid or a parent, do the science experiment where you dissolved a bunch of sugar in water and then tried to make rock candy? I’ve done it both as a kid and as a parent, and it’s gratifying either way. But here’s what I noticed as a...2018 Marketing Planning Framework
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