by Christopher S Penn | Feb 8, 2017 | analytics, Content, Creative, Marketing, Metrics, Social media, Social networks, Strategy
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not...
by Christopher S Penn | Aug 15, 2016 | Awakening, Creative, Google, Red belt
Brain writing has come to the forefront again as a creative assistance tool. Companies are realizing brainstorming, as its currently handled, is deeply flawed, as I documented in Marketing Red Belt years ago. Why? Brainstorming suffers from group dynamics, most...
by Christopher S Penn | Nov 16, 2015 | Creative
Creativity is much like any other form of working out, be it physical or mental. If you do very little on a regular basis, you have very little to draw on when you need it most. If you work out at high intensity every day, you become far more capable. Creativity is no...
by Christopher S Penn | May 8, 2015 | Awakening, Content, Creative, Marketing, Story, Strategy
Over the past week or so, we’ve had a chance to look in depth at each of Christopher Booker’s 7 Basic Plots as they apply to marketing and storytelling: Overcoming the Monster: The protagonist sets out to defeat an antagonistic force which threatens the...
by Christopher S Penn | May 6, 2015 | Awakening, Content, Creative, Marketing, Story, Strategy
Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the sixth of these 7 from a content marketing perspective: the Tragedy. The tragedy is one of the oldest storytelling forms, in which the protagonist...
by Christopher S Penn | May 5, 2015 | Awakening, Content, Creative, Marketing, Story, Strategy
Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the fifth of these 7 from a content marketing perspective: the Comedy. Comedy isn’t just funny content. While there are shows on Netflix of...