In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
Summary In today's episode, I recap day two of Content Marketing World and walk through standout talks from Robert Rose, Joe Polizzi, Tamsen Webster, Ginny Dietrich, Lee Odden, and Ann Handley. Here's what this means for you. The biggest lesson is that marketers keep relearning the same basics because companies have a revolving door problem,…
A recap of day 1, workshop day, at Content Marketing World and a few takeaways from the AI workshop I led. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter…
Summary In today's episode, I share reflections from an artificial intelligence workshop at Content Marketing World and explore the build-versus-buy decision for AI technology. Here's what this means for you. You'll gain a practical framework for deciding when to outsource AI versus build it in-house based on whether the technology becomes your secret sauce or…
Summary In today's episode, I walk through how to take advantage of mega conference season in your industry to boost your marketing visibility. Here's what this means for you. You can leverage upcoming events to gain mind share and authority by creating content that serves both the conference and your brand. You'll also learn these…
Summary In today's episode, I walk through the idea of giving away "non-essential secrets" – small but useful marketing tricks that won't hurt your competitive edge. Here's what this means for you. You'll build community goodwill and earn a reputation as a generous expert by sharing simple, non-public tips that help others work smarter. You'll…
Summary In today's episode, I challenge the assumption that brands should start a podcast and break down what podcasting actually takes to support real marketing goals. Here's what this means for you. You'll stop treating a show like a magic wand and start treating it like a product that needs clear goals, real budget, and…
Audrey asks, “What are your best content curation strategies/methods/tips?” Content curation, if done improperly, can be a time-consuming chore. Selecting content worth sharing doesn’t have to be. You need content sources you can trust, a method for determining what content is relevant to your brand, and a way to summarize it quickly. Watch the video…
