Summary In today's episode, I explain whether keywords still matter in SEO after Google's algorithm updates and how to research them effectively. Here's what this means for you. You'll discover that keywords remain essential but now require a topic-focused strategy built around natural language processing concepts like keyword adjacency. You'll also learn these concepts: how…
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines have implemented artificial intelligence and machine learning. It’s all one and the same. Make great content that’s…
Summary In today's episode, I explain why SEO and content marketing have effectively merged in the age of AI-driven search engines and topic-based ranking. Here's what this means for you. You can move past outdated keyword tricks and instead build content that demonstrates genuine expertise and earns links naturally. You'll also learn these concepts: how…
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language processing to identify the contents. After that, I…
Summary In today's episode, I explain why cold outreach link requests are an ineffective tactic that can damage your reputation, and what actually works instead. Here's what this means for you. You can build far higher-quality links by investing in relationships and creating standout content rather than blasting template emails. You'll also learn these concepts:…
Summary In today's episode, I break down Rand Fishkin's claim that Google itself will be marketers' biggest competitor for traffic in 2020 and explain what to actually do about it. Here's what this means for you. You can stop panicking about losing every click to Google and instead double down on the two strategies that…
Summary In today's episode, I walk through how to build a content inventory from your YouTube channel so you can organize everything you've already published into topic-based lists. Here's what this means for you. You'll turn a scattered back catalog into easy-to-navigate resources that help new audiences catch up on all of your work without…
