Taiylor asks, “Is there really such a thing as updating your blog too much? Is twice a week really benefitting my company and me? If I’m pumping out lackluster content occasionally, is it time to cut back?” There’s no such thing as too much great content. But there is such a thing as too much…
Summary In today's episode, I explore whether publishing blog content twice a week really helps your business or whether you're just churning out lackluster posts that waste effort. Here's what this means for you. You'll discover that great content never has an upper limit, but mediocre content quietly erodes your traffic, email engagement, and audience…
Summary In today's episode, I walk through how to use the built-in features of tools you already pay for instead of buying new point solutions for every marketing need. Here's what this means for you. You save money and time by uncovering capabilities hiding inside software like Google Hangouts and Apple Clips that handle closed…
Summary In today's episode, I explain how to evaluate keyword search volume and why modern SEO goes beyond individual keywords to focus on semantic relationships and topical authority. Here's what this means for you. You'll discover a more sophisticated approach to keyword research that captures traffic your competitors miss. You'll also learn these concepts: how…
Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive calendaring for this. When you know what’s going to be trending well in advance, you can give yourself…
Summary In today's episode, I walk through how predictive calendaring helps content creators stay fresh by forecasting when specific topics will trend among their audience. Here's what this means for you. You gain a data-driven system for planning weeks or months of content that never feels repetitive or stale. You'll also learn these concepts: how…
Maria asks, “Trying to ramp up a new service offering via webinar — target audience is parents of high schoolers. We are trying to prove the concept out with a small monthly SEM budget (< $5k) and doing regularly scheduled, live webinars. Also will try FB ads. Any tips for B2C webinar marketing?” Webinar marketing…
