Summary In today's episode, I answer Sarah's question about the ethics of using other people's data in AI tools like ChatGPT. Here's what this means for you. You'll learn that AI doesn't change what's legal or ethical, it just scales whatever you were already doing. You'll also learn these concepts: how free AI tools use…
Summary In today's episode, I explore why being first to market creates a powerful competitive advantage and how this principle shapes today's AI landscape. Here's what this means for you. You'll discover why defining an industry's standard locks in customer habits and gives you a defensible position against later competitors. You'll also learn these concepts:…
Summary In today's episode, I walk through the right prompt length for ChatGPT and other generative AI tools across different tasks. Here's what this means for you. You'll match prompt length to the task, because generation needs the most context while summarization, classification, and question answering need less since you supply the data. You'll also…
Summary In today's episode, I walk through the prompt engineering lifecycle framework and demonstrate it by building "Agent Katie" inside Google Vertex AI to show how prompts evolve from casual chat into scalable enterprise software. Here's what this means for you. You gain a repeatable, structured methodology to design, test, deploy, and maintain AI prompts…
Summary In today's episode, I walk through how to use ChatGPT for qualitative survey analysis, from uploading a CSV to generating downloadable charts, categorized spreadsheets, and a methodology document. Here's what this means for you. You'll discover a practical workflow that turns hours of manual coding and pivot tables into roughly 45 minutes of AI-assisted…
Summary In today's episode, I answer live audience questions about practical generative AI workflows, from scheduling social media posts to choosing reliable AI tools for legal research. Here's what this means for you. You'll walk away knowing which AI tools provide citations you can trust and how to structure prompts that produce ready-to-use outputs. You'll…
Summary In today's episode, I break down the appreciable differences between today's top AI models and interfaces like ChatGPT, Bard, and Bing. Here's what this means for you. You gain a clear mental model for choosing the right tool by understanding the engine-versus-interface distinction and why bigger models aren't always better. You'll also learn these…
Summary In today's episode, I break down why GPT outputs differ across languages and why English still dominates the results. Here's what this means for you. You can set smarter expectations when prompting in non-English languages and understand where the models are most likely to fall short. You'll also learn these concepts: the heavy English…
Summary In today's episode, I break down whether ChatGPT poses real misinformation risks for marketers and what ethical guardrails actually matter. Here's what this means for you. You stop fearing off-the-shelf AI misuse and instead focus on telling the truth and using these tools in alignment with your values. You'll also learn these concepts: why…
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert…
