Summary In today's episode, I walk through real-world examples of AI-driven digital marketing projects that failed and succeeded, and unpack the reasons behind each outcome. Here's what this means for you. You'll discover that most AI failures stem from a handful of root causes you can avoid, and most successes come from focused tactical applications…
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can’t see anything? Watch it on YouTube here. Listen…
Hamid asks, “Should my business deploy a chatbot for marketing and customer service? What are the reasons or risks?” Chatbots – and any form of automation – promise a programmatic, uniform customer experience. There are two considerations for making this decision: Cost to match the current customer experience Quality of the current customer experience Watch…
