Context engineering is data management. That’s anticlimactic, isn’t it? You hear everyone from Satya Nadella (Microsoft CEO) to AI bros hyping “context engineering” as the next big thing. It’s data management. If prompt engineering is building great recipes, context engineering is building great ingredients. Even the most decorated Michelin-starred chef can’t make rotted, spoiled food…
Summary In today's episode, I explain the critical difference between horizontal and vertical thinking within a professional organization. Here's what this means for you. You gain a powerful framework to categorize tasks and implement AI tools more effectively. You'll also learn these concepts: how to identify domain-specific vertical tasks, why horizontal tasks require broader application,…
“Why do people accept AI slop?” This was a comment I saw earlier on a different post about AI-generated art, from an artist who was understandably unhappy that people were gravitating towards AI-generated art. Why? Because it serves the customer’s needs. All that matters is the customer, at least in the realm of marketing. And…
The greatest gap in AI today is between GPT and app. There is a moderate learning curve in using foundational generative AI, things like learning how to prompt. This is where a lot of people start their journey, and it’s a great place to start. You can do a lot and get a lot done…
Today’s was a special day for me and for the Trust Insights team. After literally years of discussion and ideation, today is our first event, the Generative AI for B2B Marketers workshop in London. We sold out weeks ago – 25 people for a full day workshop to teach AI. Why here and now? The…
Right problem, wrong solution. This is one of the most manipulative tricks we have at our disposal today, and you see it everywhere – in sales techniques (the Challenger Sales ‘reframe’), in politics, in media. It’s a brain hijack, and it’s one you have to be super careful of because it’s so effective. Here’s how…
Summary In today's episode, I discuss how to disclose your use of generative AI to clients and prepare for their legal questions. Here's what this means for you. You gain the tools to protect your client relationships and intellectual property while navigating AI technology. You'll also learn these concepts: how documenting human-led work preserves copyright,…
All automation sets the price for a commodity. In a recent discussion about whether or not AI-driven content will consume content marketing with Joe Pulizzi, Brian Piper, and others, I pointed out one thing: all automation sets the price for a commodity, what the market is willing to pay. Let’s look back to agriculture. Automation…
