The Google Analytics Certified Partner Summit, a convocation of over 500 partner agencies from 50 nations, has come and gone again. I love the GACP Summit because it’s a chance for partners to see the roadmap ahead of what Google is planning with its analytics products, a chance to glimpse the near future from one…
One of the most insightful pieces of business advice I enjoyed recently was reading the business strategies of top executives. One piece stood out among the rest, from Amazon’s Jeff Bezos: Focus on what doesn’t change. When we think about this advice, this focus, it makes total sense. Amazon doesn’t attempt to change the core…
Here’s a common marketing analytics question that rarely receives a thorough answer: how do we calculate the digital marketing ROI for a B2B2C company? For those unfamiliar, B2B2C companies are any kind of company that sells a product to an end user through a reseller or distribution channel. For example, Energizer batteries are marketed by…
My friend and former colleague Cathy asked, “What are your favorite apps that make business travel/life better? Wondering what I might be missing.” This is a great question. Let’s break it down into pieces. For the apps I list below, most should be in both Apple’s App Store and Google Play. Obvious Business Travel Apps…
We redefine synergy from a mere buzzword into a measurable, multiplicative marketing principle, introducing the 5P Framework (Purpose, People, Process, Platform, Performance) as a strategic system to move beyond siloed, additive efforts. We argue that by systematically aligning high-level purpose with the people, processes, and platforms that drive execution, organizations can create a cohesive system…
Chris Brogan commented recently, “77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly technical that’s actually applicable to the work environment. I bet Christopher Penn…
Let’s take a walk through the automation landscape and look at 7 different examples of technologies in use today to sense where the future is headed. McDonald’s Announces Kiosks. Facing rising human costs, McDonald’s reduces the need for front-line staff with kiosk-based ordering. Eatsa expands. In San Francisco, a city famed for an insanely high…
What’s the difference between leadership vs. management? Imagine you’ve got a patch of woods that’s brambles, thorns, trees, and brush. You need to move yourself and your group through the woods safely and quickly. The Leader is the person in front, hacking away at the foliage, making the trail for others to follow. The Manager is the person who…
As I do at the end of each quarter, let’s take a look at how the markets are faring. What could be on tap as we close out the year? How might we want to structure our B2B and B2C marketing efforts? Markets First, let’s check the broad markets. DJIA: S&P 500: NASDAQ: All three…
A tough challenge some marketers face is when the customer thinks we are one thing, and we think we are something different. At the DCX conference, I showed what attendees thought customer experience, or CX, was about: Above, I summarized 226,000 tweets about CX and clustered them by their most common words. The top word…
