Summary In today's episode, I break down how marketing agency owners can articulate and prove the value of strategy to clients who see it as a vague gray area. Here's what this means for you. You'll gain a clear framework for defining strategy so you can confidently price and sell it instead of letting clients…
The pandemic has changed many things, but one of the things it changed most for white-collar office workers was disabuse companies of the notion that working from home was an impossibility. We have proven that it is possible for business to get done using only virtual tools. It may not be as efficient, and it…
Summary In today's episode, I break down how to build marketing reports that anyone in your company can understand without needing a glossary. Here's what this means for you. You gain a way to anchor every report around the exact metrics your stakeholders track to earn their bonuses, so your reports drive clear decisions instead…
Summary In today's episode, I tackle Jessica's question about how data scientists create models when they don't know your business. Here's what this means for you. You discover that domain expertise is one of four essential pillars of data science, and skipping it guarantees wasted time, wasted money, and surface-level results. You'll also learn these…
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any business was cash flow. Positive cash flow meant you stayed…
Summary In today's episode, I answer Michelle's question about the single most important piece of advice for small businesses preparing for economic recovery. Here's what this means for you. You gain a clear framework for understanding cash flow, margins, and how to keep your business alive when revenue drops. You'll also learn these concepts: why…
Summary In today's episode, I walk through how to write effective business proposals using a structured template framework. Here's what this means for you. You'll gain a clear system that prevents scope confusion, protects both you and your clients, and demonstrates your expertise to decision makers. You'll also learn these concepts: the STEP framework for…
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working hours first, then set up what size windows you want to offer. Your calendaring…
Summary In today's episode, I tackle how to control your calendar and set client response time expectations when working from home. Here's what this means for you. You gain a practical framework for reclaiming your time, enforcing boundaries, and turning scheduling software into a system that protects you from overload. You'll also learn these concepts:…
Sydney asks, “So I was let go from my job on Thursday due to budget cuts stemming from events being cancelled in all this craziness. I was wondering- what is the usual protocol in transferring creative materials? Like if I made the templates and took the photos, do I own them? Or are they company…
