We often hear management consultants reference the phrase, “People, Process, Technology” as a way of explaining the critical success factors for organizational change. In an era of automation, artificial intelligence, and machine learning, does this model still apply? A Brief History of People, Process, and Technology The phrase “People, Process, and Technology” originates from Harold…
In the early spring of 2020, we as a human civilization entered probably the most disruptive period since World War 2. As the pandemic slowly winds down thanks to vaccination programs, I thought it would be worthwhile to take a quick look back at the early days for some interesting lessons, especially before they fade…
Ask 100 different people what thought leadership is and you’re likely to get 200 different answers. When I worked at a PR agency, thought leadership was almost a sacred term, something either mentioned reverently or desperately coveted. But no one ever really spent a whole lot of time defining it, giving it parameters, so when…
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of your public speaking page? Though it may…
Summary In today's episode, I walk through how to get organizational buy-in for a data-driven strategy when teams cling to the "we've always done it this way" mentality. Here's what this means for you. You'll learn how to sell change by framing data in terms of personal benefit for stakeholders and securing quick early wins.…
Summary In today's episode, I explore whether you can become an expert and succeed online without centering your brand on yourself. Here's what this means for you. You gain the freedom to build valuable, transferable assets focused on delivering benefits rather than showcasing your identity. You'll also learn these concepts: how parent companies hold recognizable…
Summary In today's episode, I break down who bears legal liability when AI models cause harm or violate marketing and discrimination laws. Here's what this means for you. You discover that as the end user, you typically assume full responsibility for how you deploy AI in your business, not the vendor who built it. You'll…
Summary In today's episode, I break down how to vet AI and machine learning vendors for bias by walking through the six areas where bias commonly creeps into their systems. Here's what this means for you. You gain a practical due-diligence framework you can apply to any vendor relationship so you avoid partnering with companies…
Mbeiza asks, “Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?” Fundamentally, a successful marketer has to be both qualitative and quantitative – the ability to be…
Heidi asks, “TED.com published a list of top 10 careers to stay employed through 2030 including Socially Distanced Office Designer and Virtual Events Planner. What do you make of their predictions?” The careers listed are too short term. They’re pandemic-centric, and while the pandemic will be with us for a couple of years, it won’t…
