Summary In today's episode, I share a practical tip for vetting software vendors by watching real-world demos and counting clicks before you buy. Here's what this means for you. You gain a simple framework for cutting through sales polish and judging tools by how efficiently they actually get work done. You'll also learn these concepts…
Summary In today's episode, I walk through why agencies should ditch the traditional retainer model and start thinking like Netflix with subscription-based offerings built on their existing intellectual property. Here's what this means for you. You can build a more scalable, resilient agency business by packaging your expertise, content libraries, and proprietary tools into subscriptions…
Jesse asks, “How can we stop bad actors from using AI for malicious means, from deepfakes to surveillance to hijacking political systems?” The short answer is you can’t. AI isn’t a mystical, monolithic technology in a black box. AI is a collection of mathematical techniques, techniques in statistics and probability. Can you stop bad actors…
Summary In today's episode, I tackle how to keep bad actors from weaponizing AI and explain why the technology itself is neither magical nor uniquely dangerous. Here's what this means for you. You gain a grounded mental model of AI as straightforward math, which frees you to evaluate real risks and practical uses without falling…
Summary In today's episode, I break down seven criteria for choosing trade show swag that people actually remember instead of trashing. Here's what this means for you. You'll leave with a practical checklist that helps your brand stand out and build lasting impressions at events. You'll also learn these concepts: why brand alignment matters more…
In this product review, I look at two new features in TechSmith SnagIt 2020 that marketers and content creators will find very handy: templates for images and video from images. If you’re a content creator, you’ll get a lot of value out of both features for creating instructional content for webinars, presentations, your website, and…
Brittany asks, “At what point do you stop doing work for someone and how do you tell them, sorry… love to, but I charge for that?!?!” This is a question that every consultant has had to answer at some point in their careers. There are some bad actors out there who will absolutely take advantage…
Summary In today's episode, I tackle the question of when to stop doing free work during a sales pitch or job search and how to set boundaries without losing potential clients. Here's what this means for you. You'll gain a practical framework to protect your expertise while still demonstrating enough value to win honest prospects.…
Summary In today's episode, I walk through why you should water and weed your social garden by actively tending your personal and professional relationships before you need them. Here's what this means for you. You build a resilient network now that catches you when careers or economies shift, instead of scrambling alone during a crisis.…
Donna asks, “Super curious to hear your thoughts on tools like AI-enabled baby monitors and other AI-enabled parenting tools. What do you think?” The challenge of tools like AI-powered anything are twofold: what happens to the production data? And how was the model trained that the tool is built on? Most products and services don’t…
