What do you do when you have an idea? How do you capture it? And how many ideas have gotten away? I share some of how I manage to capture as many ideas as possible. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a…
Summary In today's episode, I walk through business process reengineering, exploring what it is, when to use it, and how to audit your marketing processes for major industry shifts. Here's what this means for you. You gain a framework to decide whether your marketing organization needs a revolutionary rebuild or just an evolutionary tune-up. You'll…
Summary In today's episode, I walk through the four levels of diversity and inclusion and explain why most diversity initiatives set unrealistic expectations for the people involved. Here's what this means for you. You gain a realistic framework for designing workplace diversity programs that focus on achievable goals like civil interaction rather than forcing emotional…
Summary In today's episode, I walk through the Traction Model framework and its 21 marketing tactics to power your business strategy. Here's what this means for you. You gain a clear roadmap for choosing where to focus your marketing efforts instead of spreading resources too thin across channels that never get enough attention. You'll also…
Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand these terms? When we clearly understand the meanings of vision, mission, strategy, tactics,…
Summary In today's episode, I walk through two practical frameworks for building marketing strategies — the tactical Traction model and the strategic SWOT analysis — so you never have to stare at a blank page during annual planning again. Here's what this means for you. You gain a repeatable process for picking the right channels,…
Murielle asks, “What is a core competency, in a business context?” Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s classic business concept, the core competency. For those who aren’t familiar (or who slept through the strategy portion of their degree), a core competency is one of the most important, misunderstood, and ignored concepts…
For people who don’t think about it often, when they do consider why diversity and inclusion are important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but we don’t give enough time or energy to the practical importance of diversity.…
Summary In today's episode, I share how Trust Insights can help you transform your marketing platforms, processes, and people into smarter, more effective operations. Here's what this means for you. You'll discover practical ways to deliver more measurable impact from your marketing investments. You'll also learn these concepts: how aligning your platforms and processes boosts…
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There are two methods for assessing your fair consultant…
