You Ask, I Answer: Small Business Recovery Advice?
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any...You Ask, I Answer: Scheduling Availability When Working From Home?
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working...You Ask, I Answer: IP Ownership of Assets at Work?
Sydney asks, “So I was let go from my job on Thursday due to budget cuts stemming from events being cancelled in all this craziness. I was wondering- what is the usual protocol in transferring creative materials? Like if I made the templates and took the photos,...You Ask, I Answer: Economic Forecast For The Pandemic Recession?
Michael asks, “Hey chris, What is your current opinion on Job losses, Economy shrinkage, Duration, Real estate values, Were that puts us in comparison to whatever the last comparable date” We’re in uncharted territory for the most part here. We do...You Ask, I Answer: How Useful is Porter’s 5 Forces?
Katy asks, “How applicable is Porter’s 5 Forces for you in your career/firm?” The short answer is that Porter’s 5 Forces, while an excellent abstract strategic framework, is exceptionally difficult to quantify and thus manage against....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
