You Ask, I Answer: How to Take Marketing to the Next Level?
Mark asked, “I have a great team and we do a lot of things right. What do we need to do to take things to the next level?” One of the things marketers – and business people in general – do wrong is assume that having the right team is enough....You Ask, I Answer: Small Business Marketing Strategy Mistakes
Pradeep asks, “What are the most common points where Small & Medium Sized Business go wrong in their Marketing Strategies? The three that are most common in my experience: Failing to have clearly defined, measurable goals Trying to portray themselves as...You Ask, I Answer: GDPR 101 for Marketers
A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features...You Ask, I Answer: How To Solve Jay-Z’s 99 Marketing Problems
Al asked, “I’ve got the Jay-Z problem – I’ve got 99 marketing problems. Where do I start?” Great question – this is a four-part answer: Categorization: put all the problems into one of four buckets People Process Platform Participation Prioritization: Use...You Ask, I Answer: Diagnosing a Failed Marketing Strategy
Pradeep asks, “Even after making the most calculated decisions, we have seen that Digital Marketing Strategies may fail due to improper implementation or a possible disruption in the Market. What is the best way to redesign the strategy when your previous...2018 Marketing Planning Framework
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