Summary In today's episode, I break down how to measure marketplace demand and adjust your digital advertising budget during periods of disruption when businesses close and people work from home. Here's what this means for you. You gain a data-driven framework for keeping your ad spend aligned with actual customer demand instead of burning through…
Summary In today's episode, I break down how to pick an affordable marketing automation platform that integrates with Salesforce and scales with your business. Here's what this means for you. You'll match the right tool to your combination of technical skill and budget instead of overspending on features you don't need. You'll also learn these…
Summary In today's episode, I walk through how to use the CMO Survey results to calculate your marketing budget based on industry-specific benchmarks and apply those numbers in a simple spreadsheet. Here's what this means for you. You gain a practical framework for figuring out what your company should be spending on marketing overall and…
Summary In today's episode, I walk through what I consider the most cost-effective SEO software for keyword research, competitor tracking, and site auditing, answering a viewer question from Paul. Here's what this means for you. You get a vendor-neutral framework for trialing SEO tools so you stop paying for features you never actually use. You'll…
Julie asks, “What’s the right marketing budget?” I hear this question a lot during this time of year, when marketers are facing new strategies, new plans, and of course, new budgets. The answer to this question is more complex than it sounds, and requires a fair amount of research at your firm. Asking this straight…
