Julie asks, “What’s the right marketing budget?”
I hear this question a lot during this time of year, when marketers are facing new strategies, new plans, and of course, new budgets. The answer to this question is more complex than it sounds, and requires a fair amount of research at your firm. Asking this straight up is like asking what the bill for dinner will be before you’ve even decided what you’re going to have. Obviously, if you have a firm constraint, that’s your budget. If the CFO says you have X dollars and says no use case or business case can change that, then that’s your budget. But let’s explore making a case. Watch the video for the data and analytics you’ll need.
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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.