The role of brand is to create trust. Brand is a series of experiences and the cumulative impact, and ultimately the outcome we’re after is trust. Thus every bit of marketing that touches branding MUST be about building trust for it to succeed in the big picture. Can’t see anything? Watch it on YouTube here.…
Summary In today's episode, I break down what brand really means and why trust sits at the heart of every transaction a customer makes. Here's what this means for you. You'll shift from chasing brand awareness alone to deliberately building the trust that drives every sale and every recommendation. You'll also learn these concepts: why…
Summary In today's episode, I break down how to strengthen demand generation for a B2B brand by separating it from lead generation and walking through the three layers of demand that drive buyer interest. Here's what this means for you. You get a diagnostic framework that shows exactly where your demand is thinnest so you…
Summary In today's episode, I break down whether SEO still matters in the age of Google's instant answers and explain why content marketers need a three-layer strategy. Here's what this means for you. You discover how to protect your traffic by focusing on brand strength, community building, and complex content that AI cannot summarize in…
Jeremy asks, “How should content entrepreneurs think about their personal brands and their businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
Summary In today's episode, I break down the three E's of content marketing—entertaining, educating, and engaging—and explain why hitting all three separates epic content from forgettable white papers. Here's what this means for you. You'll gain a framework for competing with Netflix and YouTube for attention instead of just your direct competitors. You'll also learn…
Summary In today's episode, I explore how over-exaggeration in marketing has diluted the meaning of every superlative and what you can do to stand out. Here's what this means for you. You'll gain a contrarian communication strategy that cuts through noisy marketing, captures attention, and builds genuine trust with customers. You'll also learn these concepts:…
