Summary In today's episode, I break down whether SEO still matters in the age of Google's instant answers and explain why content marketers need a three-layer strategy. Here's what this means for you. You discover how to protect your traffic by focusing on brand strength, community building, and complex content that AI cannot summarize in…
Jeremy asks, “How should content entrepreneurs think about their personal brands and their businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
Summary In today's episode, I break down the three E's of content marketing—entertaining, educating, and engaging—and explain why hitting all three separates epic content from forgettable white papers. Here's what this means for you. You'll gain a framework for competing with Netflix and YouTube for attention instead of just your direct competitors. You'll also learn…
Summary In today's episode, I explore how over-exaggeration in marketing has diluted the meaning of every superlative and what you can do to stand out. Here's what this means for you. You'll gain a contrarian communication strategy that cuts through noisy marketing, captures attention, and builds genuine trust with customers. You'll also learn these concepts:…
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when someone searches for you by name – your company…
Summary In today's episode, I explore whether marketers can truly manufacture a trend and what it really takes to make one stick. Here's what this means for you. You'll find that piggybacking on an existing trend and putting your own spin on it is almost always faster and cheaper than inventing something brand new. You'll…
Summary In today's episode, I walk through building out a basic marketing technology stack for a personal brand website, covering PHP updates, analytics backup tools, Search Console setup, newsletter configuration, and brand monitoring. Here's what this means for you. You'll see the exact IT gotchas that trip up marketers when assembling infrastructure and how to…
