Summary In today's episode, I walk through the precautionary steps for rebranding a podcast—including changing the title, description, and artwork—without losing search visibility or audience momentum. Here's what this means for you. You can rebrand your show smoothly by treating it like a website migration, keeping the RSS feed stable, and giving listeners a structured…
Summary In today's episode, I tackle a question about whether a company name should appear in a blog post, arguing that omitting it is outdated advice that defeats the purpose of content marketing. Here's what this means for you. You discover how to weave your brand into helpful content naturally, building credibility without tipping into…
Summary In today's episode, I break down five guidelines for deciding when and how a brand should respond to tragic events like celebrity deaths or public tragedies. Here's what this means for you. You get a clear decision framework that protects your brand from looking insensitive while ensuring you respond when it actually matters to…
Summary In today's episode, I tackle a listener's question about whether to make a big splash with a messaging rebrand or quietly update marketing channels. Here's what this means for you. You'll discover a customer-first principle that decides whether any corporate initiative deserves a public launch. You'll also learn these concepts: how the WIIFM test…
Jen asks, “What are some solid KPIs that you will be looking for next year?” Recall that our definition of a KPI is any metric for which you either get a bonus or fired. This poses a quandary for marketers responsible for brand, since brand tends to be one of the least well-measured metrics a…
Summary In today's episode, I break down the most reliable brand KPIs marketers should track this year and next, starting with why measuring brand has historically been so difficult. Here's what this means for you. You get a practical framework for turning the elusive concept of brand into concrete, business-impacting metrics you can defend with…
Summary In today's episode, I break down seven criteria for choosing trade show swag that people actually remember instead of trashing. Here's what this means for you. You'll leave with a practical checklist that helps your brand stand out and build lasting impressions at events. You'll also learn these concepts: why brand alignment matters more…
