Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when someone searches for you by name – your company…
Summary In today's episode, I explore whether marketers can truly manufacture a trend and what it really takes to make one stick. Here's what this means for you. You'll find that piggybacking on an existing trend and putting your own spin on it is almost always faster and cheaper than inventing something brand new. You'll…
Summary In today's episode, I walk through building out a basic marketing technology stack for a personal brand website, covering PHP updates, analytics backup tools, Search Console setup, newsletter configuration, and brand monitoring. Here's what this means for you. You'll see the exact IT gotchas that trip up marketers when assembling infrastructure and how to…
Summary In today's episode, I share three foundational tips for anyone just starting to build a personal brand. Here's what this means for you. You get a clear framework for figuring out what makes you worth following before investing in tactics. You'll also learn these concepts: why introspection reveals the common threads that define your…
Summary In today's episode, I explore whether you can become an expert and succeed online without centering your brand on yourself. Here's what this means for you. You gain the freedom to build valuable, transferable assets focused on delivering benefits rather than showcasing your identity. You'll also learn these concepts: how parent companies hold recognizable…
Summary In today's episode, I break down how to measure brand trust using emotional psychology frameworks and practical data sources. Here's what this means for you. You'll get a concrete roadmap for quantifying trust at every stage of the customer experience instead of treating it as an unmeasurable feeling. You'll also learn these concepts: why…
Summary In today's episode, I discuss whether you should pause advertising campaigns during a US election. Here's what this means for you. You get practical advice on monitoring ad performance, refining targeting, and responding to uncertainty without resorting to a blanket pause. You'll also learn these concepts: why regional disparities in pandemic response and political…
